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70 Business Blog Ideas That Attract Clients in 2024

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Want to write impactful blogs that convert? 

This is the place for you. Here is the ultimate list of blog post ideas for businesses to get more sales and build a brand that stands out. 

Want to learn more? Read on!

1. Write an ultimate guide

Write a guide that covers an entire topic and is the most comprehensive resource on that topic. You can break down your guide into chapters and include videos, images, and interactive elements. Make your guide long-form (aka write at least 2,000 words) for it to truly be an ultimate guide. 

Ultimately, these guides can build your brand and authority fast because you show that you’re an expert on the topic. 

Example title: “The Ultimate Guide to ___” 

2. Feature a customer success story

Share a success story of one of your customers. Potential customers will connect to a success story more because it shows how people like them have their life transformed by your product or service. Show where your customer was before working with you or using your product and where they are now.

Example title: “How [Client] Went from ___ to ___”

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3. Share a strategy or method you used successfully 

Strategy or step-by-step articles are fantastic for personal brands and service businesses. You can educate your audience on your real-life experience going from A to B. That entices people to work with you to help them go through that same process.

Example title: “How I Achieved ___ By ___ in Less Than ___”

4. Create a case study

Case studies are another excellent way to showcase the effectiveness of your product or service. Are case studies the same as success stories? Not exactly – a case study includes more data and graphs to demonstrate how your product or service works. 

Example title: “How [Client] Used [Product/Service] to ___”

5. Interview experts

No matter what industry you’re in, there are always experts who have insights to share with your audience. One of the best ways to feature experts is to work with people who are experts in a related field, but who aren’t experts on your exact topic. For example, if you’re a copywriter, you might interview a web designer so your audience learns how to convert their web traffic. 

Example title: “Expert Guide To ____ ft [Interviewee Business Name]”

Got your finger on the pulse of your industry? Write blog posts about the latest industry trends and your opinion of them. You can even advise customers on how they can hop on the industry trend before it passes or predict what the upcoming industry trends will be.

Example title: “Top [Number] [Industry] Trends You Need To Know”

One of the easiest ways of creating new content is by aggregating your old content. Make a round-up of your most popular blog content with a short description and link back to each article. For example, these could be end-of-year round-ups.

Example title: “Best of [Business Name]

8. Publish a post with your own research

Want to add value to your industry? Conduct your own research!  Send out a survey to your mailing list and publish the results. If you create an article breaking down the data, you could get shared by other publications. 

Example title: “[Number]% of People Say _____: Here’s Why”

9. Publish a post with other people’s research

If you don’t have the capacity or audience to conduct your own research, you can always create blogs based on new research in your industry. Give your expert analysis to build that trust factor with future customers. 

Example title: “Here’s The Truth About [New Research Finding]”

10. Interview and feature employees

A GREAT way to connect with customers is to share stories about your employees/team. It adds a human face to your product and services. Feature your employees on your blog showing off their expertise and life stories. 

Example title: “Meet [Name]: The [Job Title] at [Business] Tells All”

11. Tell your story 

Have you ever told the story of how and why you started your business? Or a deeply impactful experience that’s related to the product or service you offer today? By telling your story, people feel more connected to your business.  

Example title: “Why I Started [Business Name] and Achieved [Result]”

12. Create a list post

A list post is a list of tips, tools, products, or strategies. They work really well for both social media and search engines – and could end up driving a good chunk of traffic to your website.

Example title: “The [Number] Best Ways to __”

13. Give your opinion on a controversial topic

Many of us in business steer clear of controversial topics. But it makes great blog content.  No, you shouldn’t share inflammatory views but take a stand on a topic that’s debated in your industry. 

Example title: “Is [Controversial Thing] Good/Bad? A Quick Analysis” 

14. Create a comparison post

Comparison posts let you give your expert opinion on products or services. You can even add your own product or service as part of the post

Example title: “The Best [Product] Reviewed”

15. Publish company news

Announce company news on your blog. Talk about awards, growth, new employees, conference appearances, and more positive behind-the-scenes updates.

Example title: “[Business Name] Grows By [Number]%”

16. Write a review

Share reviews about products and services in your industry. Don’t write reviews of your own products – but do ask customers to do so for you.

Example title: “Everything You Need to Know About The [Product Name]: Honest Review”

17. Talk about a recent event

If your company hosts events or awards, talk about them on your blog. For example, company retreats are awesome stories to share with your audience.

Example title: “The [Business Name] Awards”  

18. Do an expert roundup 

Interview several experts and put together their answers into a roundup. For example, ask them to ask a short prompt or question and then create a post with all of those answers.  

Example title: “[Number] Experts Give Their Tips On ___”

19. Write a yearly review

Write a yearly review of things you’ve learned, things your team has learned, or updates. For example, you could share the things you’ve learned about creating your product or service.

Example title: “The [Number] Things We Learned About [Topic] in [Year]”

20. Publish reports of your results

Another, similar topic idea are reports about your results. These could be income reports or skills you’re developing as a team to show where you’re heading. 

Example title: “How We Made [Number] in [Timeframe]”

21. Talk about the future of your industry

Talk about where your industry is heading and recent trends. This type of post shares your expertise and can build engagement on social media platforms.  

Example title: “Here’s What [Industry] Industry Could Look Like In The Next 5 Years”

22. Create a post with the top resources in your industry

Create a resource library around an industry topic to make it easier to interact with that topic. Your resource list could include podcasts, books, youtube channels, blogs, and industry publications. 

Example title: “Everything You Need To Know About [Topic]”

The aim of this blog is to help people looking for businesses or service providers in your industry. You could focus on businesses in your location or aggregate service providers with specialized skills.

Example title: “Top [Profession/Business] In [Location] To Help You With Your [Problem]”

24. Explain your Corporate Social Responsibility policy

A Corporate Social Responsibility Policy is your company’s commitment to work ethically in line with your values. Do your customers know what those values are? Here’s your chance to talk about them!

Example title: “Our Social Responsibility and Why It Matters”

25. Rank the best tools in your industry

Show your expertise by ranking and/or reviewing the top tools and resources in your field. These could be real tools, such as the best toothbrushes for kids. Or they could be resources, such as the top online teaching platforms.

Example title: “Best [Category] Tools For [Ideal Client]”

26. Offer a free tool

Creating a free tracker or calculator works well for driving traffic to your blog. A great example is Shopify’s free business name generator. 

Example title: “Free [Tool] For [Ideal Client]”

27. Share a tutorial on how to use your product

Tutorials on how to use your product help your existing customers use your product. For example, tutorials on features or ways to use a product are great business blog ideas. 

Example title: “How To Use [Product]”

28. Notify of your new product features

If you sell products that are regularly updated or iterated (such as software), you’ll need to communicate to your clients about these updates. Use your blog – and educate them on how to use the updates and why they make your product the best product out there.  

Example title: “New Feature Alert: Here’s How To Use [Feature]”

29. Share “behind-the-scenes” with your team

A behind-the-scenes blog could be a glimpse into your manufacturing process or as simple as a day in the life of your team. 

Example title: “How We Make ___”

30. Explain your company culture 

Want to build your employer brand and not just your consumer brand? Talk about what it’s like to work at your company. It’s even better if you can get current employees’ perspectives on why they like the company culture.

Example title: “What It’s Like To Work At [Business Name]”

31. Share a toolkit 

Similar to an article ranking the best tools, you can create a toolkit for future clients. This could include virtual resources or a checklist of steps to take.

Example title: “The Best Toolkit For [Ideal Client]”

32. Do a monthly or weekly roundup 

A weekly or monthly round-up is a curation of content from the previous week or month. You can feature your own content or content from other sources. This is an easy blog to write and provides a ton of value to the reader. 

Example title: “Weekly Review: Top Stories In The [Industry] World”

33. Share a thought leadership piece on one recent trend

Want to position yourself as an expert in your industry? Create an article on a trend, what it means for your business, and how to apply it in your industry. 

Example title: “What the New [Trend] Means for The [Industry] Industry”

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Your business blog is the perfect place to explain your brand story. This builds connection with future customers and future employees who resonate with your journey.  

Example title: “The Story Behind the Name [Business Name]”

35. Showcase new work

If you’re a service provider, show your most recent work. You can walk through recent projects you’ve worked on and the results. For example, if you’re a wedding photographer, you could publish highlights from your most recent wedding.

Example title: “Creating [descriptive Title for Project]”

36. Give a tour of your offices 

Another way to build your employer brand (and attract employees/team members) is to  tour of your offices. It allows employees to imagine themselves working for you. 

Example title: “Office Tour: Inside [Company Name]”

37. Do a challenge

Hold a challenge that offers an easy win for your customers. For example, if you’re a social media software company, you could create a one-week challenge to post on Instagram every day with specific prompts to help people grow their audience.

Example title: “The [Description] Challenge”

38. Give a behind-the-scenes of your products or services

One of the best ways to stand out among other (similar) products is to show your customers how your products are produced.  This could be a tour of your storage facility or a closer look at your ideation process. 

Example title: “How We Create ___”

39. Ask your readers’ opinion

Send out a survey asking for your readers’ opinions on your products, services, or other industry topics, and create an article on the key findings. 

Example title: “[Product or Service Name]: What Our Customers Say”

40. Do a roundup of your most frequently asked questions

Got some questions that customers ask again and again? Answer them in a blog post. You can use this post in different ways – link to it from other pages, refer to it as your FAQ, include it in customer emails, and so on.

Example title: “Your Questions About [Product/Service] Answered”

41. Share an update on your business

Talk about something that’s happening in your business. You can talk about a challenge you had to recently overcome, the success of a recent launch, or what’s next for your business. 

Example title: “We Launched The [Product/Service]: Here’s What We Learned”

42. Create a checklist

Make a checklist on a popular topic in your industry, such as a checklist on how to learn a new skill. These types of posts are incredibly valuable because people get the steps to achieve a goal.

Example title: “How To ___: Checklist”

43. Create a glossary

Is your industry full of jargon? Help future clients by creating a detailed glossary on all of the terms that people tend to not understand.

Example title: “The Ultimate List of [Industry] Terms: Glossary”

44. Highlight a timeline of a product or business

What’s the history of your product or service? This could be your own business history – or it could be more generally, the history of lamps or the history of Apple. 

Example title: “From ___ to ____: The Timeline of [Product]”

45. Do a summary

Write a blog summarizing a piece of popular content in your industry like a book or TED talk. Ultimately, you want to give your own take on the topic, too.

Example title: “In-Depth Analysis and Summary of ___”

46. Compile statistics in your industry

Write an article combining data points that are interesting for your audience. This could be data that shows the benefits of your service/business or more general industry analytics. 

Example title: “[Industry] Statistics You Need To Know!”

47. Create a tutorial on how to use a tool in your industry

Tutorials and how-to content help you get found by prospective clients. For example, write a step-by-step tutorial on how to use software in your industry.  

Example title: “How To Use [Tool]: Step By Step Guide”

48. Create a weekly, actionable plan

So many people struggle with consistently working towards their biggest goals. With an actionable plan, you help them get small wins. Examples would be a meal plan or steps to build a habit.

Example title: “The Perfect ___ Plan For [Ideal Client]”

49. Write troubleshooting guides for common issues

Troubleshooting guides do two things. First, they create searchable content for your blog. Second, they save on your customer service costs! Make them easy to find on your website to improve customer experience. 

Example title: “Troubleshooting: Common Questions About The [Product]”

50. Share your “secret sauce”

Your secret sauce is what makes your business stand out from the rest. You can write a blog about the approach, mindset, or methodology that makes your business unique. For example, one of my students helps people invest in real estate. He could write a blog about a proprietary equation he has developed for his investment strategy. 

Example title: “Our Unique Approach To ___”

51. Talk about a cause

If your business supports a cause, your blog is the perfect place to talk about it. Highlight the ways your company contributes to fighting that cause.

Example title: “What You Need to Know About [Cause]”

53. Share a proprietary strategy

Do you have a strategy that sets you apart from your competition? Give it a name and promote it to your audience. For example, “Inbox Zero” that teaches people how to manage their emails is a proprietary strategy.

Example title: “The [Name] Method: How To [Benefits of Method]”

54. Share data points from your own business

Collating data points from the wider industry is great. What about sharing data points from your company? For example, If you have data on eCommerce shoppers in a specific area, you could create visuals and show that data.  

Example title: “What [Type of Consumers] Think About ___”

55. Create a list of “secret” strategies

The most underrated strategies in your industry make the best blog content. Dig deep and reveal methods that you don’t commonly see recommended by your competitors. 

Example title: “The Best Ways To [Result] You’ve Never Heard Of”

56. Share how your team works 

Show a typical day at the office. You can write about the types of problems your team works on day to day to make your business run smoothly. This is a great way to show your culture and attract top talent.

Example title: “Behind-the-scenes at [Company Name]”

57. Repurpose other content

Repurposing content is the most underrated way to make new content. It’s easier than you think! For example, create an interview blog post based on a YouTube interview.

Example title: “[Whatever the Repurposed Content Topic Is]”

58. Create a “best of” list 

The aim of this type of article is to curate the best of your blog, social media, or video content. This could be your favorite content or the content with the most comments, likes, and shares. 

Example title: “The Best [Content] in [Year]”

59. Define key terms in your industry

Articles that explain key industry terms do well on Google. Keep it simple and direct, focusing on terms that people often ask you about. For example, “What is eLearning?”

Example title: “What is [Industry Term]?”

60. Write a post that explains the price 

Customers often don’t realize the cost of the products and services you offer. So why not create some informative content giving industry averages? For example, “What does a management consultant cost?”

Example title: “What Does [Product/Service] Cost?”

61. Create lists of pros and cons

Pros and cons lists work well for all kinds of articles. You can weigh up a popular strategy or product in your industry. Or you can review the pros and cons of your own products and services.

Example title: “Pros and Cons of [Product/Service]”

62. Use a frequently asked question

This type of blog focuses on one specific frequently asked question and gives a detailed answer. For example, “What is the best chair for back pain?”

Example title: “What Is ___”

63. Write a list of the biggest myths in your industry 

All industries have a ton of myths. So help your readers to debunk them by explaining what those myths are and what the actual truth is. 

Example title: “Top Myths About [Topic] Debunked”

64. Share the top tools your team uses 

Show your audience what your team uses. You could also compile lists of other things, like your team’s top tips or the best books they’ve read.

Example title: “Our Team Reveals Their Favorite Tools For [Action/Result]”

65. Create a “content hub” 

A content hub is an ultimate hub on a topic with subtopics that cover the entire topic. For example, a content hub on how to lift weights would include sections on choosing weights, mindset, training goals, training plans, nutrition, and so on.

Example title: “How To [Broad Topic]”

66. Highlight user-generated content

If your business has user-generated content, such as listings, you could compile the top UGC. An example would be Airbnb doing a list of top rentals in a specific area. 

Example title: “Top [Number] [UGC]” 

67. Celebrate an event

If your company celebrates an event or holiday, like Christmas or Black History Month, create a series of themed articles around that event. 

Example title: “How To Celebrate [Event] With [Your Product]”

68. Create a “consulting” article

Consulting articles help the reader discern the best option for them. For example, you could write about the top things to look for in the product/service you offer.

Example title: “How To Find The Right [Product/Service] For You”

69. Provide free templates or cheat sheets

Create free templates or cheat sheets to help readers achieve something. A few ideas: social media templates, email scripts, or grocery store lists. 

Example title: “How To [Method] with Template”

70. Offer a really valuable resource

Finally, valuable reference resource blogs are easy, quick, and highly valuable to your audience. For example, content ideas, headline formulas, or workouts.

Example title: “Best [Category] Ideas To [Result/Benefit]”

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How do you start a successful business blog? 

So now you have all the best business blog ideas. But how do you get started creating great content for your business blog?

First, you’ve got to understand your audience. 

Sure, many of the blog ideas on the list will work for many industries. But not all of them will work for YOUR audience. 

Think about who your ideal client or customer is and what they want to know about your industry. 

The more you focus on what your audience likely wants to know, the more successful your blog will be. Next, create a plan to improve your SEO (search engine optimization). SEO doesn’t need to be complicated! 

Once you understand the basics of how Google works, you’ll find it easier to write and optimize your content to get search results. 

Here’s a video breaking down the basics to get you started: 

Finally, promote your blog everywhere! The easiest way to market your business blog is on social media: 

  • Post links in your Instagram stories.
  • Create Twitter posts with snippets of your blog post.
  • Shout out your blog articles on podcasts you guest host. 
  • Send your latest blog to your mailing list. 

These are all easy, quick ways to get your articles seen by potential customers and drive traffic to your site.

Business blog examples  

Want to know how it’s done? Here are three of my favorite business blogs that provide some of the best content out there. 

HubSpot

HubSpot is an industry leader and data aggregator on marketing. Now, they’re one of the leading blogs on marketing for businesses. 

Neil Patel

Neil Patel is an SEO expert who built the ultimate personal brand through blogging. He would create blog posts on how to get seen on Google and used his own SEO techniques to drive traffic. Over time, he became a thought leader in SEO and marketing for small businesses. 

Nerd Fitness

Nerd Fitness is a blog turned online community all about fitness for newbies. Their secret? Focusing on one specific audience and branding themselves to cater to that audience better than anyone else. The blog offers ultimate guides, free template content, and tutorials. 

Over to you!

There you have it! I hope this list gave you some great business blog ideas. 

Blogging is one of THE most underrated strategies to grow your business, especially through search engine optimization. When you’ve done the heavy lifting with your blog and get search traffic coming to your website, people find your business without any other work on your part.

But, how do you build that traffic – even if you don’t have a huge team? 

Sign up for my masterclass on how to automatically attract clients and grow your business. 

Read more: 

The Biggest Benefits of Blogging for Businesses

The Best Blogging Courses 

What is Organic Traffic?

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

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