How to Price & Create Coaching Packages That Sell FAST

Not sure if you’re undercharging… 

Or worse, scaring off dream clients with your prices?

You’re not alone. Most new coaches guess their pricing and end up either burned out or stuck without any clients.

When I built my first six-figure coaching business, getting my pricing right was one of the biggest game-changers. 

Since then, I’ve helped thousands of coaches in 50+ industries create coaching packages that feel like a “YES” to their clients – and actually support the lifestyle they want.

In this guide, I’ll walk you through the exact steps to price and create your coaching package so that you can sell it with confidence and ease. 

Let’s dive in.

First: Make sure your package can actually replace your salary

Before you try to pick a price or build a “perfect” offer… validate that your coaching package can realistically replace your income.

You need (1) a niche with real demand, (2) an outcome people will pay for, and (3) a realistic path to consistent leads while you’re still in a 9–5.

If you haven’t done that yet, start here: choose a profitable coaching niche and read this next: how to replace your 9–5 with coaching. Then come back and use the pricing steps below.

What I’ve seen with coaching packages that sell

What I’ve seen with thousands of new coaches is this: the packages that sell fastest are tied to a single, specific outcome (not “weekly sessions”), and they’re built for a buyer who already wants that result.

The coaches who struggle usually price before they’ve clarified who they help and what result they deliver, so the offer sounds generic and the price feels random.

The simplest fix is to package one clear transformation, then price it so you can hit your income target with a realistic number of clients per month.

Once that’s in place, sales gets dramatically easier because people buy the result.

TL;DR – Quick summary

• Most new coaches guess their prices. That’s why they either hear crickets or burn out.
• Use this instead: the 3-phase pricing method to go from $1,500 → $5,000+ confidently.
• Sell outcomes, not sessions. (This one shift can 2X–5X your prices.)
• Bonus: Coaching package template + examples included below.

In this article, you’ll learn: 

Table of contents: How to create and price a coaching package 

• 3 coaching pricing models – choose THIS
• Types of coaching packages (and which one to start with)
• How to price your coaching package in 3 steps
• The 4 key factors that determine your coaching package price
• Pricing psychology: How to set a price that feels right
• How to create a high-end coaching package in 10 minutes
• How to sell your coaching package
• How to raise your coaching rates
• Real-life coaching package examples
• A plug-and-play coaching package template
• FAQs about pricing and creating a coaching package

First, let’s look at your pricing options – and what option you should go for. 

Why most coaches price their services wrong (and how to fix it)

Look, I get why you started coaching. Whether you’re feeling stuck in your 9-5 (like I was) or have a burning desire to help others, coaching is one of the best ways to build a profitable business.

But here’s what nobody tells you: The coaching pricing model you choose will shape whether you’ll have the freedom you crave or stay trapped in a glorified side hustle.

So what pricing model should you choose? I share the exact strategy in this short video:

And here’s a breakdown of each pricing model…

Pricing model #1: Hourly coaching

Hourly coaching sounds fair — $150/hour feels like a good rate, right?

Wrong.

When you charge hourly, you’re essentially telling clients: “My value equals the time I spend with you.”

But your real value is in the transformation you create, not the time you spend.

Even at $200/hour working 20 hours a week, you’re not earning $4,000/month. Because coaching isn’t all you do. You’re also marketing, emailing, prepping, following up, and onboarding.

Your actual rate? Closer to $50–$75/hour.

The bottom line: Hourly pricing caps your income, undervalues your expertise, and is a disservice to your clients who don’t get the results they deserve.

So if hourly pricing isn’t the way to go, what are your other pricing strategy options?

Pricing model #2: Retainer coaching

Retainer pricing (or subscriptions/memberships) means clients pay a set monthly fee, often $500–$5,000, for access to calls, messaging support, or check-ins.

Sounds great in theory.

But here’s the reality: When clients pay monthly, they expect you to be available. That “unlimited email support” sounds generous until you’re answering coaching questions at 9 PM on Sunday.

Plus, try telling a $2,000/month client their rate is jumping to $3,000. It feels like a 50% increase (even when it’s totally justified).

The bottom line: Retainers trade your boundaries for predictable income—usually not worth it.

So if hourly and retainer pricing are out, what does that leave you with?

Pricing model #3: Coaching packages

A coaching package is a results-focused offer. It bundles coaching sessions, tools, and support into a clear program, usually with a set duration and outcome. Package rates vary from $1,500-$25,000+ depending on transformation and positioning.

Package pricing shifts the entire conversation from “what you’re worth” to something infinitely more powerful: the value of the result you deliver.

This creates a true win-win:

For your clients:

• Crystal clarity on what’s included
• A defined outcome and timeline
• Real momentum and progress

For you:

• Clear boundaries
• Higher perceived value
• Easier sales (clients buy the result, not your time)

That’s why I recommend every new coach start with a well-structured one-on-one coaching package.

Pricing Model	What it is	Pros	Cons	Bottom line
1. Hourly coaching	Charge per session ($150/hour). Value tied to time spent.	Easy to start with	Caps income, undervalues transformation, leads to burnout	Inefficient and undervalues your expertise. Not recommended.
2. Retainer pricing	Clients pay a monthly fee ($500–$5,000) for ongoing access (calls, messaging, support).	Predictable income	Poor boundaries, clients expect constant availability, hard to raise prices	Trades freedom for stability. Often not worth the stress.
3. Coaching packages	Pre-defined results-based offer. Bundles sessions + tools. Fixed duration and price ($1,500–$25,000+).	Clear value, better boundaries, easier to sell	Requires upfront structure but creates client clarity and results	Best model for new coaches. Focuses on transformation, not time.

Now you know why coaching packages are the way to go. But what type of package should you create? 

What are the different types of coaching packages? 

Coaching packages come in many formats—one-on-one, group coaching, intensives, and more. But when you’re just getting started, some models work infinitely better than others.

Let’s break down your options:

Type	Description	Best for	Summary
1. Individual coaching	One-on-one coaching with personalized support. Weekly or bi-weekly sessions over a set time (e.g., 3 or 6 months).	Beginners with small audiences	Personalized results, strong testimonials, easier to sell
2. Group coaching	Multiple clients coached at once through a shared program via Zoom or similar.	Coaches who’ve sold 10+ private packages	Harder to deliver well without solid one-on-one experience
3. Intensive coaching / VIP days	High-touch, short-term sessions (e.g., 90-minute deep dives or 1-day intensives).	Experienced coaches or premium offers	Not easily scalable, harder to systematize, limited transformation
4. Retreats & workshops	In-person or virtual events with coaching, teaching, and community experience.	Coaches with an existing audience and niche	Time-intensive, expensive to host, harder to fill
5. Online courses	Self-paced programs with recorded content (video, audio, worksheets).	Coaches with proven frameworks and validated methods	Should come after private coaching—easier to fail without feedback or refinement

Individual coaching (your best starting point)

A private coaching program is your one-on-one offer where you work directly with a client over a set period to achieve a specific outcome. These typically include weekly sessions, personalized support, and tools tailored to their goals.

Why start here? You don’t need a big audience or advanced marketing skills. You learn how to coach, develop your methodology, and get testimonials you can leverage later.

Common formats:

• 3-month program: “Clarity Coaching: 12 weekly sessions”
• 6-month package: “Life Redesign: Bi-weekly sessions + Voxer support”
• Time-based: “3-month transformation”
• Outcome-based: “Land a new job in 90 days”

Example: Health coaching package

• Program: 3-month coaching for busy professionals who want to lose weight and boost energy without restrictive diets
• Includes:
      • 6 bi-weekly coaching sessions
      • Personalized nutrition and movement plan
      • Email support between sessions
      • Grocery shopping guide, meal prep templates, energy tracker, and mindset tools
• Investment: $3,000
• Result: Client loses 10+ pounds, improves energy, and builds healthy habits that fit their lifestyle

Group coaching

Group coaching involves multiple clients simultaneously via Zoom, guiding everyone through a shared process.

My advice? If you’re just starting, wait until you’ve sold at least 10 private packages. Your one-on-one work builds the framework that makes group programs actually effective.

Intensive coaching, retreats and workshops

These are short-term, high-touch sessions—one-day VIP experiences or 90-minute deep dives.

Here’s the thing: While they seem like quick money, they’re hard to systematize, time-consuming to deliver, and rarely create lasting client results.

Online courses

Self-paced content delivered through video, audio, or written materials.

Wait for this: Only create courses after working with 3–10 private clients. Those conversations help you refine your methodology and build something that actually gets results.

As you can see, private coaching is the best place to start. Next, let’s look at how to price your offer.

How to price your coaching package (3 steps)

One of the biggest mistakes new coaches make? Trying to find the perfect price before they’ve ever worked with a client.

But successful coaches know that pricing evolves as your business grows. That’s why I teach a 3-phase pricing approach that helps you:

• Get paying clients fast
• Replace your income
• Scale to premium pricing with confidence

Let me walk you through each phase step by step.

Step #1: Penetration Pricing (Get paying clients fast)

Goal: Land paying clients quickly so you can build confidence and proof.

Timeline: Months 1–3 of your business

Suggested price range: $1,500–$2,500 for a 3-month package

What is penetration pricing? It’s not about being the cheapest. It’s strategically removing price as a barrier while you build credibility and validate your offer.

For most new coaches, $1,500 hits the sweet spot—enough to signal serious value without being a “hard sell.”

Why this works:

For your clients:

• Feels like a serious but accessible investment
• Shows you’re a professional

For you:

• Creates fast cash flow and confidence
• Proves your methodology works
• Generates testimonials and success stories

Let me share my own story to illustrate this:

My first coaching client paid me $5,000 for a 6-month package. She said yes easily because I’d spent weeks answering her questions for free in a Facebook group.

Feeling confident, I tried to replicate that price with other leads.

I got 30 straight no’s.

Ouch.

So I made a strategic decision and dropped my price to $1,500. While this price was less than what I earned in my engineering job at the time, I decided to temporarily lower my rates to build my business faster.

And within a few weeks, I landed my next three clients. With those wins and testimonials, my business took off.

Feel like $1,500 is too high? Start with a figure that feels good to you, whether that’s $1,000 or $1,200.

Too low? You can raise your rate after just a few wins.

You’re ready for Phase 2 when you:

• Have 3–5 paying clients
• Collected 2–3 testimonials
• Feel confident delivering results
• Are getting regular inquiries

Step #2: Necessity Pricing (Replace your income)

Goal: Earn enough to quit your day job and coach full-time

Timeline: Months 4–12

Suggested price range: $2,000–$6,000

What is necessity pricing? The number you need to charge to replace your income and build a sustainable business.

Here’s the formula:

1. Take your current salary
2. Multiply by 2 (to account for taxes, expenses, savings)
3. Divide by your ideal number of clients per month

Example:

• Target income: $10,000/month
• Ideal clients: 2–3 per month
• Needed price: $3,500–$5,000 per package

Take my breakthrough moment: Once I had testimonials and proof from Phase 1, I returned to $5,000 packages—and this time, they sold easily.

That shift helped me build a six-figure business in four months – and I was finally ready to quit my job.

You’re ready for Phase 3 when you:

• Have worked with 10+ clients
• Have a waiting list or consistent leads
• Feel confident in your delivery and results
• Can show strong case studies

Step #3: You Choose (Create your ideal coaching business) 

Goal: Price based on value, lifestyle, and positioning
Timeline: After 12+ months and 15+ successful clients
Suggested price range: $5,000 and up

At this stage, your brand is established and your method is refined. You’ve got the track record and demand.

Now you get to choose:

Option 1: Value-Based Pricing: Price based on the transformation, not sessions.

• Executive coach: $15,000 package → $30K+ promotion
• Business coach: $10,000 offer → $50K revenue increase
• Career coach: $5,000 program → $20K salary bump

Option 2: Market Position Pricing: Research successful coaches in your niche and price at or above that level.

Option 3: Lifestyle-Based Pricing: Build pricing around the life you want. Want 4 clients monthly and need $20K? You need $5,000+ packages.

The beauty of having your own business? You decide.

The 4 key factors that determine your coaching package price

Beyond the 3-phase strategy, your coaching offer pricing depends on your niche, transformation, and experience.

Factor #1: Your coaching niche 

$1,500 for a 3-month package is a solid starting point for most new coaches. But beyond that baseline, your niche plays a big role in how much you can charge.

Because different audiences have different levels of willingness and ability to invest.

Before you set your price, validate that your niche can actually support high-ticket rates using the ETE High-Ticket Niche Viability (ETE NVS) framework.

If your niche fails cost of inaction or measurability in the framework, you’ll be forced into low-ticket pricing no matter how good your package is.

But that doesn’t mean you have to be in a “make more money” niche to charge high rates.

Take Ruby, for example. She helps men find meaningful relationships—not a financially-driven result. Yet she’s built a sustainable six-figure coaching business because she found a niche with buyers who are motivated and able to pay.

It’s all about smart positioning.

A few examples:

• Health coach: Instead of “lose weight,” try “help busy executives lose 15 pounds without giving up business dinners.”
• Career coach: Don’t say “get a better job.” Say “help mid-level professionals land director-level roles.”
• Relationship coach: Instead of “help with dating,” try “guide high-achieving professionals into committed relationships.”

The more specific and high-value your niche, the more you can charge.

Sure, different coaching niches have their own average rates:

Coaching niche	Average package price	Average hourly rate
Executive Coach	$8,000–$25,000	$272–$350/hr
Business Coach	$5,000–$15,000	$150–$300/hr
Health Coach	$2,000–$8,000	$50–$200/hr
Career Coach	$2,000–$6,000	$75-$150/hr
Life Coach	$1,500–$5,000	$100–$150/hr

But don’t let this table limit you. These are just averages—you can charge more when you position well.

Factor #2: The specific result you deliver 

The clearer your coaching outcome, the easier it is to:

• Charge higher rates with confidence
• Get a faster “yes” from ideal clients
• Position yourself as a premium coach

Example: A coach who helps women in their 40s lose 10 pounds without strict dieting using a repeatable method can charge far more than someone who just offers generic wellness coaching.

Factor #3: Your level of expertise

Here’s a question I get all the time: “But Luisa, I don’t have 10 years of coaching experience. How can I charge premium rates?”

Sure, the more experience, confidence, and social proof you have, the more you can charge. I started out charging $1,500 for my packages and now I charge $38,000 for one-on-one coaching.

But before then?

The truth is: Expertise isn’t just about coaching experience (or coaching certifications).

There are actually four types of expertise that qualify you to coach—and charge for it:

1. Life experience – You’ve lived through the transformation you now help others achieve.
2. Professional background – Your previous job or industry gives you a unique advantage.
3. Formal training – Certifications, degrees, or specialized education.
4. Results-based expertise – You’ve helped others (even friends or peers) get real results.

Take myself, for example. I’ve never had a coaching certification but I’ve built my coaching businesses thanks to my background and experience:

• Career coaching: I first offered career coaching because so many people kept asking me for career advice.
• Digital advertising coaching: I built my next coaching business based on skills I had learned in my day job.
• Business coaching: My current business is an eight-figure business – based on 10+ years of building successful businesses in different industries and helping 3,500+ people start their businesses.

As you can see, you already have everything you need to start coaching. You just need the courage to share your unique gifts with the world.

While pricing your coaching offers is fairly straightforward, there are steps you can take to make your offer feel even more valuable. Here’s how.

Pricing psychology: How to make your offer feel like a no-brainer

How do you make your coaching price feel right—even when it’s $3,000+?

This is where pricing psychology comes in, because how your price feels is just as important as the number itself.

Use these simple strategies to increase the perceived value of your coaching:

Strategy #1: Anchor with comparisons

Instead of just stating your price, compare it to the value or cost of inaction.

Example: “If this helps you reduce stress, that means you’ll be more productive, have fewer health issues, and actually enjoy your life. What’s that worth?”

Strategy #2: Add strategic bonuses

For example, a personalized meal plan valued at $497 makes your offer an even bigger no-brainer.  

Strategy #3: Create ethical urgency

State facts: “Spots are limited to 5 clients this month so I can give each person personalized support.”

Now that you’ve seen how to use pricing psychology to make your offer more compelling, let’s look at how to package your offer step by step—so you’re not just selling coaching sessions, but a transformation your clients can’t wait to invest in.

How to create a high-value coaching package in 10 minutes

Most coaches create packages backwards—they focus on what they want to teach instead of results clients want to achieve.

Let’s flip that.

I’m going to show you the fast, 4-step method I’ve used (and taught to 3,500+ coaches) to create high-converting, high-value packages that are easy to deliver—and easy to sell.

Prefer video? Watch the 10-minute step-by-step breakdown here:

Step 1: Choose a specific niche and outcome

The fastest path to premium pricing? Combine a clear WHO with a powerful RESULT.

When you niche down and define the transformation, everything gets easier:

• Clients find you faster
• You can charge more
• You get better results
• Word of mouth spreads

But here’s the mistake most coaches make: They keep their outcome too vague.

👎 Vague result: “Help you feel more confident” → Price impact: $1,500–$2,500 (harder to sell)

👍 Specific result: “Go from avoiding presentations to booking 3 speaking gigs and landing a promotion within 6 months” → Price impact: $5,000–$8,000+

Use this formula to define your package result: “I help [specific person] [achieve specific result] [within specific timeframe] so they can [reach meaningful goal].”

Example:

“I help mid-career professionals land director-level roles within 90 days so they can increase their income and finally do work they love.”

Step 2: Decide on your package duration and structure 

Instead of stuffing your coaching package with everything you know, work backwards from the result.

Ask yourself:

• What’s the transformation I’m helping them achieve?
• What timeline allows them to realistically get that result?
• What key milestones do they need to hit month by month?

For most new coaches, 3 months is the sweet spot:

• Long enough to create real change
• Short enough to maintain momentum
• Easy to price at $1,500–$3,000 and sell on calls

Common package elements:

• Weekly or bi-weekly coaching calls (45–60 minutes)
• Support between calls (via email, Voxer, or Slack)
• Resources, templates, or worksheets tailored to your method

Step 3: Name your coaching package 

Here’s the truth most coaches miss:

Your package name doesn’t sell your offer. The transformation does.

So don’t overthink this part. You don’t need a “perfect” name to sign your first client.

You can start with something like:

• “Private Coaching to [Achieve X Result]”
• “[90-Day] Bootcamp to [Reach Specific Goal]”

One of my best-selling early programs was simply called “Business Bootcamp.” It wasn’t the name that sold—it was the clarity and value.

Step 4: Refine your package after your first clients

Your first package won’t be your final package—and that’s a good thing.

The more you coach real clients, the more insights you’ll gain:

• What questions they ask
• Where they get stuck
• What tools and support they need most

Use those insights to:

• Improve your coaching system
• Streamline your delivery
• Add better resources
• Reduce 1:1 time while increasing your price

Bonus: Refining your process is what sets you up to scale—whether that’s group coaching or online courses.

How to sell your coaching package (without being pushy)

You’ve got your pricing strategy and coaching package structure. Now comes the crucial part: actually selling your services.

Here are the exact steps, based on my experience generating millions of dollars in sales in my own businesses and for my clients as an introvert (and it has nothing to do with being “salesy”):

How do you present your package in discovery calls? 

One of the biggest realizations I’ve had when it comes to selling? 

People buy on emotion, but justify their purchase with logic.

So first, understand the emotion: What’s really driving someone to seek coaching?

A client wanting health coaching isn’t just trying to lose weight. The deeper emotions might be:

• Feeling out of control with food
• Low confidence in their appearance
• Fear of health problems
• Frustration with failed attempts

Then, provide the logic: How will your coaching package specifically help them?

👉 Want to see my exact process? I share it here so that you can land more “yeses” without being pushy in your sales calls:

Should you list your rates on your website? 

This depends on your experience level and confidence.

Pros of listing prices:

• Filters out people who aren’t ready to invest
• Saves time on unqualified calls
• Positions you as established and transparent

Cons of listing prices:

• Can scare away leads before they understand your value
• Prevents you from anchoring your price to the result
• Creates comparisons based on numbers, not transformation

My recommendation for new coaches: Don’t list specific prices, but include this note on your services page:

“This is a significant investment in your [coaching] transformation.”

This sets expectations without giving specific numbers.

How do you meet price objections? 

Even with a great package and discovery process, objections will come up. 

The key is to meet objections with empathy and confidence—not fear.

Common objection: “That’s a lot of money…”

Respond with:

“I totally hear that. It is a significant investment—and that’s exactly why it works. When you invest at this level, you show up differently. You’re not just buying coaching—you’re committing to your transformation.”

Common objection: “Can I think about it?”

Say:

“Of course—this is an important decision. Can I ask what you’d like more clarity on so you can make the best choice for yourself?”

Common objection: “I need to ask my partner.”

Try:

“That makes sense. Would it be helpful if I gave you a summary of what we discussed so you can explain the value clearly—or would you prefer to schedule a time for both of you to join the call?”

Should you offer payment plans?

Short answer: Yes, payment plans make it easier for people to say yes without lowering your price.

How to structure it:

• 3-month program → 3 x monthly payments
• 6-month program → 3 or 6 payments
• Always make sure the total price covers any admin time or potential drop-off risk

Example:

$3,000 pay-in-full
or 3 x $1,100 = $3,300 total with payment plan

💡 Pro tip: Use a secure payment system (like Stripe or PayPal) with automatic billing to reduce missed payments.

How to raise your coaching rates 

Once you’ve sold your first few coaching packages, there’s one question that always comes up:

“When should I raise my rates—and how do I do it without scaring off clients?”

Here’s how I, and my clients, confidently raise our coaching rates: 

Step 1: Recognize when you’re ready

Not sure if it’s time?

If you’ve hit any of the following, it’s probably time to raise your rates:

• You’ve worked with 3–5 clients who’ve gotten results
• You’re getting more leads or discovery calls than you can handle
• You’re starting to feel underpaid for the transformation you deliver
• Clients are telling you, “This was worth way more than I paid”

Step 2: Raise the value perception first

Before you increase your price, update your package and messaging to highlight your transformation, not just your time.

Here’s how to do that:

• Be ultra-specific about the result you help clients achieve (“Land a new $10K/month job” vs. “Get career clarity”)
• Add clear deliverables or bonuses that support that result (“Resume makeover” or “Monthly check-in plan”)
• Use social proof from past clients to reinforce the value 

The more you tie your price to the outcome, the more your audience will understand the investment.

Step 3: Test a higher rate with new leads

Start by quoting your new price on discovery calls with new leads only.

You don’t need to change your website or announce a price hike to the world just yet.

Instead, ease into it:

• Raise your rate by $500–$1,000
• See how it feels saying it out loud
• Gauge how people respond on sales calls

This gives you space to practice your new positioning and build confidence.

Step 4: Let go of needing 100% yeses

Not everyone will say yes at a higher price—and that’s okay.

But here’s what usually happens:

• You work with more motivated, committed clients
• You create more spaciousness in your calendar
• You finally feel like your income reflects your value

Most importantly? You build the coaching business you set out to build – so you can quit your job and create a life of freedom and flexibility.

Coaching package examples that sell 

Wondering what real-world coaching packages actually look like?

Here are real examples of what a premium coaching offer can look like across different niches.

Life coaching package example

Goal: Help clients gain clarity, rebuild confidence, and create intentional change in their lives.

3-month package example:

• 6 one-on-one coaching sessions (bi-weekly)
• Personalized journaling prompts and goal trackers
• Unlimited email support between sessions
• Bonus: Clarity breakthrough workbook

6-month package example:

• 12 coaching sessions
• Goal-setting workshop
• Ongoing support via email and Voxer
• Bonus: Vision board planning kit

Student example: Claudia Parada, Energy Coach

Claudia started her coaching business with a private energy healing program. She sold out her first 3-month coaching package—and later expanded into group programs. 

Health coaching package example

Goal: Support clients in losing weight, increasing energy, and building healthier habits—without restrictive dieting.

3-month package example:

• 6 bi-weekly coaching sessions
• Customized nutrition and fitness plan
• Weekly meal templates + grocery guide
• Support via email or Voxer
• Bonus: “Energy Reset” tracker and recipe pack

6-month package example: 

• 12 coaching sessions
• Access to a private accountability group
• Exercise video library
• Bi-weekly progress reviews
• Bonus: 30-day meal plan and stress management toolkit

Student example: David Alsieux, Health Coach

David helps clients get healthy using medicinal herbs. He started with a private coaching package focused on holistic health and now runs online programs that scale his methodology. His first 3-month package helped him validate his offer, get client wins, and transition to digital products.

Career coaching package example

Goal: Help professionals land their next dream job, negotiate better salaries, or move into leadership roles.

3-month package example:

• 6 private sessions focused on job search strategy
• Resume + LinkedIn profile makeover
• Interview prep workbook
• Bonus: Email support and mock interview feedback

6-month package example: 

• 12 sessions (bi-weekly)
• 1:1 salary negotiation coaching
• Access to a private job search community
• Career transition toolkit
• Bonus: Executive presence video training

Coach example: Emily Liou, Career Coach

Emily began with private coaching packages and now offers group programs and career accelerators. Her first 3-month package helped clients land six-figure jobs—and helped her build a multi-six-figure business.

Your coaching package template

Use this step-by-step template to build a coaching package that feels valuable, professional, and easy to sell.

Step 1: Name your coaching package 

Give it an outcome-focused name. 

Your package name: _________________

Step 2: Define the transformation 

What’s the specific result clients will achieve by the end?

Example: ‘You’ll lose 15lbs in 3 months so that you can finally fit into your old jeans.”

Client transformation: _________________

Step 3: Choose the format and duration

Duration (weeks/months): _________________

Call/sessions (for example, weekly 60-minute Zoom calls): _________________

Support options: 

[ ] Email

[ ] Slack/Voxer

[ ] Worksheets/templates

Delivery style: [ ] Private [ ] Group [ ] Hybrid

Step 4: Price your package

Set a price based on value, time, and transformation.

Single payment: $_____________

Payment plan: ______ x $________

🚀 Want to learn exactly how I grew my coaching business from ZERO to six figures in just four months without an audience or a business idea? Get my step-by-step case study here!

FAQs: How to create and price your first coaching package

How much should I charge for coaching?

Most new coaches start with a 3-month package priced at $1,500 to $2,500, depending on their niche and the transformation offered. As you gain experience, client results, and testimonials, you can raise your rates to $3,000–$6,000 or more. Coaches with strong demand and a proven process can charge $10,000+ for premium programs.

What should a coaching plan include?

A strong coaching plan includes a clear outcome, a defined timeline (typically 3–6 months), a set number of coaching sessions, support between calls (like email or Voxer), and helpful tools such as templates, action plans, or check-in forms. The plan should focus on the result your client wants and create a step-by-step path to help them get there.

How long should a coaching package be?

A 3-month coaching package is the most common starting point. It gives clients enough time to see real results while keeping the commitment manageable. As you grow your coaching business, you can create longer programs (6–12 months) for clients who want deeper transformation or ongoing support.

Can I create a coaching package with no experience?

Yes, you can create a coaching package even if you’re just starting out. Many coaches begin with life experience, professional expertise, or informal results they’ve helped others achieve. You don’t need a certification to start coaching—what matters most is that you can deliver a real result for your clients.

Ready to finally launch your coaching business?

You’ve just learned how to create and price coaching packages that attract your dream clients—and now you’ve got the exact steps to make it happen.

And here’s the thing: I’m not special. Neither are the thousands of coaches I’ve helped. If you’ve got the desire to coach and a result you can help people achieve, you can build a thriving business, starting with what you already know.

But let’s be real: pricing and packaging are just one piece of the puzzle. If you’re feeling overwhelmed by all the moving parts of starting your coaching business, you’re not alone.

That’s exactly why I created Employee to Entrepreneur (ETE), my step-by-step coaching business training.

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I couldn’t find a program that showed me how to start safely and confidently—so I built one.

ETE is the roadmap I wish I’d had: the same one that helped me grow my first coaching business to six figures in just four months and quit my job for good. Today, it’s helped thousands of students do the same.

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Warmly,

Luisa Zhou