5 To-the-Point video lessons, with downloadable videos, slides, and transcripts so you can use this course whenever you want, wherever you want.
Get my playbook for making millions using emails — so you never have to do fake "connection" calls, cold DM people, or anxiously wait around wondering if your latest social media post will finally drive a sale.
Instead, take what happened the first time I figured out how to actually make sales using email:
In November 2017, I announced my first premium group coaching program.
Within hours, I had my first sale.
And by the end the week, I’d sold out all ten spots.
Making a life-changing…
$50,000.
All without a single Facebook, Twitter, LinkedIn, Youtube, TikTok, or Instagram post.
So how did I do it?
The same way I’ve grown my business over the past near-decade…
Via just 4 emails.
(Which booked out my calendar with so many sales calls I ended up having to open a waitlist.)
Hi, I'm Luisa Zhou
I’ve run a multi-million dollar coaching/course business for the past 10 years.
And many, many of those millions in sales?
Have all come from email.
If you want a more profitable, reliable, and “passive” way to make more sales, learning how to sell via email might be just the thing for you too.
But in case you're thinking that "email is dead"...
Look, even back when I started out online, people were trying to say that “email was dead.”
That’s why in the beginning of my business, I did rely on social media.
I was on Facebook all day long, every day, giving value, answering questions, and doing allllll the “hustling.”
But after a few months of that – even though I’d hustled my way to 6-figures – I was starting to feel the burnout.
That’s when I knew I had to find a better option:
First, because no way was I going to build a business that requires me to be on social media or talk to people 24/7 to make sales. (That’s not a business. That’s a job. And a horrible one at that — at least, if you’re an introvert like me.)
And second, because if an influencer with 2.6 million followers couldn’t sell even 36 t-shirts, I sure wasn’t going to base my entire business—and life—on the fickleness of any social media following.
How does this even happen?! Well, I wasn’t about to find out for myself
Thankfully, I knew better than to listen to all the gurus saying “email is dead.” After all, why would you listen to someone who doesn’t actually have the business or life you want?
And if you look into the actual data for “email marketing,” you’ll find countless reports by top research firms on how just how profitable email marketing is.
(Spoiler alert: Its profitability still crushes every other channel’s.)
BUT…
Unfortunately, it wasn’t as easy as whipping up some emails and watching the sales roll in.
In fact, when I first started trying to make sales via email?
It was a total failure!
But I knew that like any skill, making sales via email could be learned.
So after lots of late nights poring over failed email promotions, an obsessive dose of determination, and the not-alway-cool-headed application of my engineering-honed analytical skills to each failed email, I’d…finally…learned the skill.
And transformed my business.
In fact, during one of my launches where I used every platform, here's how the sales broke down...
Twitter: Out of an audience of ~1K… nothing
Pinterest: Out of ~16K monthly views… nothing
Instagram: Out of an audience of ~4K…just one sale
(My back then still active) Facebook group: Out of ~15K members… less than *five* sales
And…
Email: Out of ~15K subscribers…
$700,000+ sales
No, that’s not a typo.
By the way — we continue to test this every year, for myself and my private clients. And that’s why I also continue to double down on email more and more every year.
Because email is still where the most sales are made.
So what does it take to make more sales via email, in your business?
Well, here’s the process I use to make 7-figures via email per year:
I write sales emails.
I send them out.
I get sales notifications.
Plus, people send me emails like this…
Personal information blurred out. I get responses like this a lot!
From people who love my sales emails. And want to buy.
And I have email open rates like this…
This is from a week when I sent 27 sales emails.
And my email open rate is still twice as high as the industry average.
Because *gasp* I’m good at this! (Which is important…because I want to help you become this good too.)
Simple enough?
But let's not confuse "simple" with "easy."
Because it definitely isn’t easy figuring out how to sell via email.
And if you’ve tried using email to make sales but aren’t getting the results you want, then you know what I’m talking about.
Because learning to write an effective sales email?
It’s a skill that needs to be learned.
Because it requires a very specific way of thinking, understanding, and communicating.
But like any skill, it can be learned.
And once you learn it?
Assuming that you have an email list and a good offer you can deliver on — ’cause I’m a teacher, not a magic worker! — here’s what starts happening:
You write a sales email.
You make some sales.
Repeat.
So if this is a skill (and result) you want to master for yourself, let me introduce you to…
To my knowledge, this is the only course that actually shows you the actual behind-the-scenes of how to effectively plan an entire sales email campaign — and in reality too, not just theory.
In fact, you’ll be able to basically “look over my shoulder” as I take you behind-the-scenes of my — as of the creation of this course — most profitable sales email campaign to date.
Because you’ll see me plan the campaign and write every sales email from scratch. Along the way, I’ll also explain the details behind every “secret,” tip, and technique I use so that you too can start selling out all your offers.
Without salesy-ness or gimmicks.
So that by the end of this course?
You’ll know how to do all this for yourself —
To craft a sales email campaign that sells out every one of your coaching programs and/or courses.
And in typical LZ fashion, we’re going to be super organized about it too…
In this course, you'll learn my 3-phase Sold Out Sales Emails planning framework (that I use for every single email campaign):
- How to teach your audience to actually want your product—so you actually get sales! (A common—and fatal—mistake is assuming that your audience will automatically want to buy! In fact, usually it's the opposite! This is one of my 3 secrets to “Money-Making Messaging,” which has helped me sell out over 30+ products over the years.)
- My Product Pyramid technique for clearly explaining how your product is different and a must-buy...without being salesy or pushy. (This is what has my email subscribers saying, “I just bought. Didn’t even have to think about it.” With this technique, your email buyers will be saying that too.)
- The 3 W’s to Can’t-Look-Away sales content that has your email subscribers opening every one of your emails. (This is why my sales email open rates are double the industry average! In fact, after using these, your subscribers will thank you for your sales emails and tell you how much they look forward to them!)
- My 3P Process for planning a sold out sales sequence every time...in less than 30 minutes. (This is the exact process I’ve used to plan every single sales email campaign I've ever written...so that I'm able to connect with as many potential buyers as possible, and thus make way more sales.)
- The ultimate Sold Out Sales Email Formula. (This includes the massive AHA it took me 2 years to figure out, that helped me double my sales.)
After the Planning phase, we’re done with theory. ‘Cause that can only take you so far.
That’s why in the Pre-Sale and Promotion sections of the course, you’ll learn by watching me actually do. As in, write—in real time—all of my emails. While explaining to you every tip, tactic, and technique I know.
Including…
- How to start creating desire for your product before you even sell it. (This is how I get my audience excited about a product before I even start promoting it. So that when I do open enrollment, people often buy right away. No more of the usual wondering, “Am I going to make any sales?” because people are waiting until the last minute to buy. Pre-Sale Emails Three, Four, Six)
- How I'm able to consistently write emails that my subscribers almost can't help but read. (This is a key element to emails that your readers love to read. I’ll show you my best tips for knocking it out of the park every time. Including a brilliant strategy I picked up from screenwriting legend Aaron Sorkin. Pre-Sale Email Three)
- Why most emails are WAY too boring...and how to make sure yours give the perfect amount of detail to be fascinating. (This is a critical mistake that most emails make. Not enough detail and you’re going to lose your audience because you don’t connect. Too much detail and you’ll lose your audience too...because they don’t care! Pre-Sale Emails One, Two, Four, Six)
- My favorite tactic for connecting with my email subscribers — which is a must before people will buy from you — while maintaining my privacy, and without having to share every aspect of my personal life. (See examples of this in action—so you see how to use it for yourself and have your email subscribers feel like they know you too, without having to share lavish-lifestyle photos or brag about how awesome you are. Pre-Sale Emails One, Three)
- How I’m able to seamlessly transition from any anecdote, example, or story to the point I want to make in each email. (This is how I’m able to consistently create must-read emails quickly and effortlessly. If you want to make lots of sales while spending less than an hour a day writing your emails, you must master this skill too. Pre-Sale Emails One, Two, Three, Four, Six)
- The simple, anti-salesy technique I use to build trust in what I’m saying. (This is essential before you can sell anything. Otherwise your audience won’t believe you about why they should want your product and why it’s so great! When done wrong, you’ll come across as incredibly salesy. When done right—which is easy to do once you know how—it’ll help you make a lot more sales. Pre-Sale Emails Five, Six)
- How to give plenty of “value” in a sales email while also ensuring that it also leaves your email subscribers wanting more from you. (This is a key reason my email subscribers look forward to my sales emails even more than my regular emails. AND buy my products at rates significantly higher than the industry average. Promotion Emails Two, Four, Twelve, Thirteen)
- The number one mistake most sales emails make when talking about the product (Making this mistake will have your readers’ eyes glazing over and definitely not buying from you. Conversely, doing this right—which isn’t hard once you know how—will have your readers feeling like your product is massively valuable and desirable. Promotion Email Six, Twelve)
- How to talk about the things you want to talk about while ensuring that you're still connecting with your readers and driving sales. (This makes it a lot more fun and fast to write your emails. While also ensuring your emails are unique and interesting. Which naturally helps you stand out and make a lot more sales. Promotion Emails One, Three, Seven, Eight, Eleven, Twelve)
- My favorite way to invite people to purchase my course or coaching program, without being salesy, needy, or pushy. (My stance has always been: “I’ve got something awesome. I think it can help you. If you want it, here it is.” Multiple millions in sales later, it seems to have worked pretty well and connected with my audience. I’ll teach you how to sell from that place of confidence and mutual benefit too. Promotion Emails One, Two, Nine, Eleven)
- A super simple way to save time on your sales emails, while ensuring that your sales continue to increase. (Strategically doing this has helped me cut down on time spent writing my sales emails, by at least 20%. I’ll show you what to do and what mistakes to avoid. Promotion Emails Two, Nine, Ten, Eleven, Twelve, Thirteen)
- The most powerful—and profitable—way to share your product, why you created it, and why it’s so unique and effective. (Once I started including this in my emails, my sales doubled. This goes way beyond just talking about the “results.” And is frankly something I discovered for myself and haven’t seen anyone else talk about. Promotion Emails Three, Six, Ten)
- How to demonstrate to your readers that they might need your product, without resorting to salesy clichés—which don’t work anyways—like “telling” them about their problems and how they’re feeling. (You know what I’m talking about: Statements like, “You’re frustrated because…” Honestly? That's rude and patronizing. If someone says that to me, I’m much more likely to not buy. Do this instead and have your readers responding with, “I needed to hear this. Thank you!” And, oh yeah…“Just bought! I’m so excited!” Promotion Emails Six, Seven)
- My number one “stealth sale” technique for driving sales that has nothing to do with common advice about “digging into the pain” or “painting the dream”...and is in fact way more profitable and enjoyable (I now use this for every promotion and sales page I write. Because it’s so darn profitable...while also being interesting, fun, and non-salesy. Promotion Emails Three, Nine)
You'll also get instant access to these bonuses:
Bonus #1
My $50,000 Email Sequence
Remember the emails I mentioned at the beginning of this page?
Get the actual 4 emails that sold out my first premium group coaching offer—and made $50,000—in 4 days.
I’ve also included my personal notes for each email, sharing why I did what I did, and why the email sequence worked so well.
Bonus #2
My 7-Figure Email Strategy
This is a special audio I recorded just for this course that reveals never-before-shared details behind how I’m able to make 7-figures a year via emails alone.
A few of the things you’ll learn:
- How I come up with my seemingly-endless stream of ideas for sales emails
- The perfect length for a sales email (2 minutes in)
- How I got so good at writing sales emails (because as a former engineer, I definitely wasn’t born with this talent) (4 minutes in)
- My philosophy on email unsubscribes (and what stats are normal) (8 minutes in)
- How I became so fast at writing (take it from someone who used to spend three hours staring at a blank screen, not knowing what to say...this is a skill anyone can learn) (11 minutes in)
- How I maintain my confidence and energy during a promotion (14 minutes in)
- The only difference that matters between selling coaching and courses via email (having sold millions of both, I’ve got some seriously results-backed experience) (20 minutes in)
And last but definitely not least, you’ll also learn in the audio about…
My 7-Figure Via Emails Strategy Breakdown
(This part starts 26 minutes in)
- How often I sell something—and how to figure out the best rhythm for yourself
- My current product line-up and how often I promote each product to keep it “fresh”
- What I did to keep my sales emails interesting even when I sold one coaching program every day for a year
- An overview of how I developed my current product suite and gradually transitioned from selling coaching to selling courses (most coaches struggle to make this transition successfully...I’ll tell you why and how I overcame it)
- My Rotation strategy for maximizing sales (I discovered this by accident and have never seen anyone else talk about it)
- My philosophy on using price discounts to sell (which I developed after testing various different discounts, prices, and purchase incentive strategies)
Frankly, as you can probably tell, what I share in this audio alone is worth the price of the course. And up until now, I’ve only shared it with my $100,000+ private coaching clients.
Bonus #3
Three Email Makeover Coaching Clips
In this course, you’ll see me plan and write each sales email from scratch. That is already invaluable for seeing how to actually apply everything I teach you in the course.
But there’s more — I also recorded me re-writing three clients’ sales emails, as I explain what I would change and why.
These videos will give you a different—and just as valuable—take on how to use everything we talk about in this course to get the best effects.
Because sometimes, you just have to see something in action before it clicks.
For example, you’re very likely making some of the same mistakes I cover in these Makeovers, so seeing me talk through them for someone else’s emails will help clarify what to do…and not do…for you.
Plus, you get instant and lifetime access to everything in the course.
That includes:
Insider Briefing PDF’s containing my own detailed analysis of every email from my most profitable promotion (as of the creation of this course). These contain my no-holds-barred breakdown of all the sales secrets I used to generate tens of thousands of dollars with just thirteen sales emails.
19 Real-Time Video Recordings of me writing each email from scratch—as I talk you through my thoughts, what I’m doing, why I’m doing it, and various other coaching tips along the way.
All Three Sales Booster Bonuses:
- Bonus #1: My $50,000 Email Sequence
- Bonus #2: My 7-Figure Email Strategy
- Bonus #3: Three Email Makeover Coaching Clips
What’s more, when I put together this course, I wanted to give you everything you needed to make more sales via email.
So here’s how I thought about it...
If you were to hire someone to write your sales emails for you, that would cost you at least a few thousand dollars for a single sales email campaign — which is usually about 10 emails.
So you’re out thousands of dollars with no guarantee you have sales emails that will actually sell out your product.
(Have you noticed that most outsourced emails tend to sound…not good? Because the copywriter doesn’t understand you, how you talk, your audience, or your product. And they don’t have that much actual experience so they’re using the tired templates they got in that one copywriting course they took before you hired them.)
Or, if you were to write a sales emails sequence on your own, and you’re anything like I was…
It might take you weeks of putting everything else on hold to write just a few emails. While overthinking it, feeling stressed and overwhelmed, and…after all of that? Still not feeling sure if your emails are going to actually make sales.
Not to mention that if your emails aren’t good (which my first few definitely weren’t)…
You’re left wondering where you went wrong and if you’re actually cut out to create the business, impact, income, and life you want.
While deep down feeling SO frustrated and stuck because you know that your offer is so damn good.
If only you could get people to understand how good it is.
But what about your other options?
Well, you could do the hard way, like I did. It took me years of studying the top copywriters in the world, writing hundreds of my own emails, and good ol’ trial-and-error to figure it out.
All while feeling incredibly overwhelmed and stressed about what I could possibly be missing.
And wondering if maybe I just wasn’t cut out for this.
Or…
You can get everything you need in Sold Out Sales Emails.
Where a sale or two using your soon-to-be sold out sales emails will recoup your investment.
And the sales emails, skills, and actual sales you’ll have after that — hopefully for a long, long time to come — will all be pure profit.
Plus, just as importantly, you’ll also learn to transform the way you sell…
…So that your sales content is even better than other people’s free content
…So that your audience loves it when you sell and wants you to sell more
…So that you make way more sales, with ease. And without guilt, embarrassment, or salesy-ness
Want all of that, handed to you via a proven, organized, and straightforward playbook?
Then click the button below to be whisked to the secure order form. As soon as you complete that form, you’ll get an email with your log-in information and instant access to all of the course content and bonuses.
One final note before you purchase:
All sales are final.
***Because you get instant access to my actual Sale Emails, Insider Briefings, Top Strategies, and Recordings, laid out in detail for you as soon as you enroll, there are no refunds and all sales are final.***
So please purchase with intention.
Whenever you’re ready, click the button below to be taken to the secure order form. Once you complete that form, you’ll get an email with your log-in information and instant access to all of the course content:
As with all of my courses, Sold Out Sales Emails comes with…
This is not a guarantee about the results you’ll get. Because only you can guarantee your results. Via your faith, commitment, and work.
It’s also not a guarantee about your satisfaction or happiness with the course. While my goal is your surprise and delight at the quality and results you’ll get from this course, the truth is, only you can truly decide your satisfaction and happiness.
(And if you have any questions we can help with as you’re deciding, please email us at [email protected] and we’ll get back to you with an honest answer — even if it means that the course isn’t a fit — as soon as we can.)
So what can I guarantee?
I can guarantee what you’ll get in this course:
Real (as in what I actually do and have done, not what I think should work), detailed, and proven teachings.
Because what I teach is the result of my own experience running LuisaZhou.com for over ten years, helping thousands of people in countless industries, and generating millions of dollars in sales.
I don’t just teach you the theory. Or give you a few lessons that leave you wanting, and wondering, more.
I share what I know works.
Because it’s what I actually do in my own business.
In fact, that’s why I created Sold Out Sales Emails.
After I personally figured out—after years of testing, expensive trial-and-error, and practice—how to do what I teach you in this course, I created it so that you can skip all that for yourself and focus on the “good stuff.”
That’s the Luisa Zhou Guarantee: Proven. Thorough. Real.
If that’s what you’re looking for, I’d love to see you inside:
