Want to learn more about the health coach industry?
Today, you’ll learn..
- What health coaching trends to watch
- Health coaching market size
- The number of health coaches
…And more!
Ready? Let’s dive in!
💡Key statistics:
- The global health coach industry is expected to reach $20.36 billion this year
- With an annual growth rate of 8.9%, the industry will grow to $28.57 billion by 2028
- 60% of Americans want to work with a health coach
- The average health coach earns $65,500
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What is the health coach industry?
Health coaches provide their clients with advice and guidance to help them reach their health goals. In doing so, they help them improve and transform their lives.
Most people assume the health coaching industry is all about weight loss, but there are a ton of niches that have nothing to do with that!
For example, Nagina Abdullah teaches women to lose weight using spices.
And David Alsieux helps his clients use herbs to take control of their health.
And it’s one of the most fulfilling careers available.
I’ve seen my students launch health coaching businesses that help clients:
- Improve their quality of life
- Get more active
- Improve their nutrition
- And lower the chances of health issues
But as with anything, it comes with challenges like:
- Finding a profitable niche
- Getting clients
- And being consistent
To help, I’ll tell you how to overcome these challenges and become a health coach in this guide.
I’ll tell you more about the market in the next section, so keep reading!
How big is the health and wellness coaching industry?
Let’s take a closer look at the health coach industry:
- Market size: The global health coach market will grow to over $20.3 billion this year. In terms of specific areas…
- North America sees the highest demand for health coaches, and the market is expected to reach $3.8 billion this year.
- But Asia is the fastest-growing market, and it’s estimated to reach $7.16 billion in 2024.
- Europe’s market will be worth $3.82 billion in 2024.
- Number of health coaches: There are over 100,000 health coaches worldwide and 23,000 health coaches in the United States, and nearly 80% are women.
- Focus areas: Again, there are dozens of niches in the health coach industry. Some of the most popular include:
- Nutrition
- Weight management
- Fitness
- Stress management
- Chronic disease management
- Personalized health planning
- Sleep improvement
- Anxiety and depression
- Wellness
- Corporate wellness
- Mental health and well-being
- Work-life balance
- Health education
- And behavior change
- Services: Being a health coach is all about helping clients set achievable goals and giving actionable advice to help reach them. You can do it differently depending on what you offer. But most coaches offer one-on-one or group coaching.
So, that’s the size of the market.
But is now the time to become a health coach? Is the industry going to keep growing?
Yes, and I’ll tell you all about it in the next section.
Is health coaching a growing industry?
Without a doubt, the health coach industry is one of the fastest-growing coaching industries out there.
Let’s take a look at the numbers.
In 2023, the health coach industry was worth $18.69 billion. This year, it’s expected to hit $20.36 billion.
📈That’s a compound annual growth rate of 8.9%.
At that rate, the industry will grow to $28.57 billion by 2028.
There are a few reasons the health coach industry is growing so fast, including:
- Higher prevalence of health challenges like obesity and chronic diseases, including diabetes and heart disease
- A surge in mental health disorders like anxiety and depression
- An increased focus on health and wellness among consumers
- A growing health tech market and more health-related apps offering coaching options, including Noom, YourCoach, and Caliber
But we’ll talk about those trends later.
At this point, you might be thinking, “Okay, Luisa, I know the market is growing…but does that mean health coaches are actually in demand?”
I’ll answer that question next!
Health coaching job outlook & salary
Are health coaches in demand?
Simply put…yes!
The market is growing at an unprecedented rate, which means the demand for health coaches is higher than ever.
Research shows that 60% of Americans want to work with a health coach, but 80% have never had it offered to them!
And recent data from the U.S. Bureau of Labor Statistics (BLS) shows there are 16,000 new health coach jobs available each year.
Get the Ultimate Guide
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6-Figure Coaching Business so you can achieve more freedom!
Those jobs include dozens of settings you can work in, such as:
- Hospitals
- Schools or universities
- Spas
- Fitness studios or gyms
- Corporations
- And healthcare teams
Or…you could start your own coaching business in just 24 hours.
👋High five to that, right? 👋
How much can health coaches make?
Health coaches earn anywhere from $52,700 to $80,975 each year, with the average coach earning $65,500.
At the end of the day, it depends on you and factors like:
- Experience
- Niche
- Location
- Certification
For example, let’s take a look at the average salaries across the country:
State | Salary |
---|---|
Alabama | $60,200 |
Alaska | $71,300 |
Arizona | $63,800 |
Arkansas | $59,600 |
California | $72,200 |
Colorado | $66,800 |
Connecticut | $70,300 |
Delaware | $66,400 |
District of Columbia | $72,800 |
Florida | $62,200 |
Georgia | $63,300 |
Hawaii | $68,400 |
Idaho | $61,100 |
Illinois | $67,000 |
Indiana | $63,500 |
Iowa | $62,600 |
Kansas | $62,300 |
Kentucky | $61,600 |
Louisiana | $62,200 |
Maine | $63,700 |
Maryland | $67,500 |
Massachusetts | $71,200 |
Michigan | $64,600 |
Minnesota | $67,000 |
Mississippi | $58,400 |
Missouri | $62,400 |
Montana | $61,100 |
Nebraska | $61,700 |
Nevada | $65,700 |
New Hampshire | $66,600 |
New Jersey | $71,700 |
New Mexico | $60,400 |
New York | $69,800 |
North Carolina | $62,800 |
North Dakota | $64,800 |
Ohio | $64,000 |
Oklahoma | $60,500 |
Oregon | $66,500 |
Pennsylvania | $65,300 |
Rhode Island | $68,300 |
South Carolina | $61,800 |
South Dakota | $58,800 |
Tennessee | $60,600 |
Texas | $64,100 |
Utah | $62,200 |
Vermont | $64,200 |
Virginia | $65,600 |
Washington | $70,600 |
West Virginia | $58,900 |
Wisconsin | $64,700 |
Wyoming | $62,800 |
But remember, these numbers are just the baseline.
You can earn far more as a self-employed coach with a profitable business model.
Because here’s the thing: As a health coach, you set your own prices, which I’ll help you do in this video 👇
So, we’ve talked about the growing demand for and salary of health coaches.
But we haven’t talked about why health coaches will become more important as time goes on.
Keep reading to find out.
Top health coaching trends
The health coach industry’s growth isn’t slowing down anytime soon.
Why?
Because, while nobody wants them to, health issues are only increasing.
Let’s start with health challenges.
Health challenges
Since the COVID-19 pandemic, health challenges have steadily risen across all ages and genders, which has created new opportunities in the health coach industry.
Research shows:
- 129 million Americans are living with at least one major chronic disease, such as heart disease, cancer, diabetes, or hypertension. Of those, 42% have two or more chronic conditions, and 12% have at least five.
- And obesity is on the rise, with 41.9% of adults and 19.7% of children considered obese.
So, there are plenty of chances for you to change your clients’ lives through actionable advice and guidance for things like:
- Preventative care
- Weight management
- Nutrition
- Fitness
- And overall wellness
Now, let’s talk about mental health.
Mental health
Nearly 60 million Americans are currently living with a mental illness – and 90% consider it a crisis.
As awareness increases, health coaches can make a difference in people’s lives by helping them:
- Manage their stress
- Create better coping mechanisms
- Build resilience
- Create a balanced lifestyle
They can also help in professional settings, where the risk of burnout is high – 77% of Americans have burnt out at work.
This includes corporate, governmental, and educational settings.
Consumer demand
According to a recent McKinsey survey, 58% of people prioritize their health more today than a year ago.
They’re thinking about things like:
- Weight
- Fitness
- Gut health
- Sexual health
- And sleep
They’re also spending more on holistic wellness products, supplements, and healthier food.
And that’s where you come in.
You can help them with all kinds of health coach products and services, from digital products and courses to coaching and corporate programs.
Health tech
The global digital health market is worth $171.9 billion in 2024 and is expected to grow to $258.3 billion over the next five years.
Wearables like Fitbits, Apple Watches, and Oura rings are a huge part of this – between 2014 and 2020, the demand increased by over 1400%!
But digital treatment and care is the biggest market segment.
As it continues to grow, you can leverage platforms for offerings like:
- Remote consultations
- Personalized treatment plans
- And progress monitoring
Get the Ultimate Guide
for building a
6-Figure Coaching Business so you can achieve more freedom!
Next steps
There you have it, a closer look at the health coach industry and market size.
So, are you ready to launch a fulfilling, flexible business that improves your clients’ lives?
I’ll give you the step-by-step method I used to build my own multiple-six-figure coaching business so you can start right now.
Get the blueprint now.
Read more:
The Best Health Coach Insurance