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Health Coach Industry: Trends, Statistics, & Market Size

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Want to learn more about the health coach industry?

Today, you’ll learn..

  • What health coaching trends to watch 
  • Health coaching market size 
  • The number of health coaches 

…And more!

Ready? Let’s dive in!

💡Key statistics:

  • The global health coach industry is expected to reach $20.36 billion this year
  • With an annual growth rate of 8.9%, the industry will grow to $28.57 billion by 2028
  • 60% of Americans want to work with a health coach
  • The average health coach earns $65,500

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What is the health coach industry? 

Health coaches provide their clients with advice and guidance to help them reach their health goals. In doing so, they help them improve and transform their lives.

Most people assume the health coaching industry is all about weight loss, but there are a ton of niches that have nothing to do with that!

Health coaches help with:

For example, Nagina Abdullah teaches women to lose weight using spices.

Screenshot of MasalaBody website

And David Alsieux helps his clients use herbs to take control of their health.

Screenshot of Wisdom Square website

And it’s one of the most fulfilling careers available. 

I’ve seen my students launch health coaching businesses that help clients:

Benefits of health coaching

But as with anything, it comes with challenges like:

  • Finding a profitable niche
  • Getting clients
  • And being consistent

To help, I’ll tell you how to overcome these challenges and become a health coach in this guide.

I’ll tell you more about the market in the next section, so keep reading!

How big is the health and wellness coaching industry?

Global health coaching market

Let’s take a closer look at the health coach industry:

  • Market size: The global health coach market will grow to over $20.3 billion this year. In terms of specific areas…
    • North America sees the highest demand for health coaches, and the market is expected to reach $3.8 billion this year.
    • But Asia is the fastest-growing market, and it’s estimated to reach $7.16 billion in 2024.
    • Europe’s market will be worth $3.82 billion in 2024.
  • Number of health coaches: There are over 100,000 health coaches worldwide and 23,000 health coaches in the United States, and nearly 80% are women.
  • Focus areas: Again, there are dozens of niches in the health coach industry. Some of the most popular include:
    • Nutrition 
    • Weight management
    • Fitness
    • Stress management
    • Chronic disease management
    • Personalized health planning
    • Sleep improvement
    • Anxiety and depression
    • Wellness
    • Corporate wellness
    • Mental health and well-being
    • Work-life balance
    • Health education
    • And behavior change
  • Services: Being a health coach is all about helping clients set achievable goals and giving actionable advice to help reach them. You can do it differently depending on what you offer. But most coaches offer one-on-one or group coaching.

So, that’s the size of the market.

But is now the time to become a health coach? Is the industry going to keep growing? 

Yes, and I’ll tell you all about it in the next section.

Is health coaching a growing industry?

Without a doubt, the health coach industry is one of the fastest-growing coaching industries out there.

Let’s take a look at the numbers.

In 2023, the health coach industry was worth $18.69 billion. This year, it’s expected to hit $20.36 billion.

📈That’s a compound annual growth rate of 8.9%.

At that rate, the industry will grow to $28.57 billion by 2028. 

Growth of the health coach industry

There are a few reasons the health coach industry is growing so fast, including:

But we’ll talk about those trends later.

At this point, you might be thinking, “Okay, Luisa, I know the market is growing…but does that mean health coaches are actually in demand?”

I’ll answer that question next!

Health coaching job outlook & salary 

Are health coaches in demand?

Simply put…yes!

The market is growing at an unprecedented rate, which means the demand for health coaches is higher than ever. 

Research shows that 60% of Americans want to work with a health coach, but 80% have never had it offered to them!

Demand for health coaches in America

And recent data from the U.S. Bureau of Labor Statistics (BLS) shows there are 16,000 new health coach jobs available each year.

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Those jobs include dozens of settings you can work in, such as:

  • Hospitals
  • Schools or universities
  • Spas
  • Fitness studios or gyms
  • Corporations
  • And healthcare teams

Or…you could start your own coaching business in just 24 hours. 

👋High five to that, right? 👋

How much can health coaches make? 

Health coaches earn anywhere from $52,700 to $80,975 each year, with the average coach earning $65,500

At the end of the day, it depends on you and factors like:

  • Experience
  • Niche
  • Location
  • Certification

For example, let’s take a look at the average salaries across the country:

StateSalary
Alabama$60,200
Alaska$71,300
Arizona$63,800
Arkansas$59,600
California$72,200
Colorado$66,800
Connecticut$70,300
Delaware$66,400
District of Columbia$72,800
Florida$62,200
Georgia$63,300
Hawaii$68,400
Idaho$61,100
Illinois$67,000
Indiana$63,500
Iowa$62,600
Kansas$62,300
Kentucky$61,600
Louisiana$62,200
Maine$63,700
Maryland$67,500
Massachusetts$71,200
Michigan$64,600
Minnesota$67,000
Mississippi$58,400
Missouri$62,400
Montana$61,100
Nebraska$61,700
Nevada$65,700
New Hampshire$66,600
New Jersey$71,700
New Mexico$60,400
New York$69,800
North Carolina$62,800
North Dakota$64,800
Ohio$64,000
Oklahoma$60,500
Oregon$66,500
Pennsylvania$65,300
Rhode Island$68,300
South Carolina$61,800
South Dakota$58,800
Tennessee$60,600
Texas$64,100
Utah$62,200
Vermont$64,200
Virginia$65,600
Washington$70,600
West Virginia$58,900
Wisconsin$64,700
Wyoming$62,800

But remember, these numbers are just the baseline.

You can earn far more as a self-employed coach with a profitable business model.

Because here’s the thing: As a health coach, you set your own prices, which I’ll help you do in this video 👇

So, we’ve talked about the growing demand for and salary of health coaches.

But we haven’t talked about why health coaches will become more important as time goes on.

Keep reading to find out. 

Top health coaching trends 

The health coach industry’s growth isn’t slowing down anytime soon.

Why?

Because, while nobody wants them to, health issues are only increasing. 

health coach industry trends

Let’s start with health challenges.

Health challenges 

Since the COVID-19 pandemic, health challenges have steadily risen across all ages and genders, which has created new opportunities in the health coach industry.

Research shows:

  • 129 million Americans are living with at least one major chronic disease, such as heart disease, cancer, diabetes, or hypertension. Of those, 42% have two or more chronic conditions, and 12% have at least five.
  • And obesity is on the rise, with 41.9% of adults and 19.7% of children considered obese.

So, there are plenty of chances for you to change your clients’ lives through actionable advice and guidance for things like:

  • Preventative care
  • Weight management
  • Nutrition
  • Fitness
  • And overall wellness

Now, let’s talk about mental health.

Mental health

Nearly 60 million Americans are currently living with a mental illness – and 90% consider it a crisis.

As awareness increases, health coaches can make a difference in people’s lives by helping them:

  • Manage their stress
  • Create better coping mechanisms
  • Build resilience
  • Create a balanced lifestyle

They can also help in professional settings, where the risk of burnout is high – 77% of Americans have burnt out at work

This includes corporate, governmental, and educational settings.

Consumer demand

According to a recent McKinsey survey, 58% of people prioritize their health more today than a year ago.

How important people find their health

They’re thinking about things like:

  • Weight
  • Fitness
  • Gut health
  • Sexual health
  • And sleep

They’re also spending more on holistic wellness products, supplements, and healthier food.

And that’s where you come in. 

You can help them with all kinds of health coach products and services, from digital products and courses to coaching and corporate programs.

Health tech 

The global digital health market is worth $171.9 billion in 2024 and is expected to grow to $258.3 billion over the next five years.

Wearables like Fitbits, Apple Watches, and Oura rings are a huge part of this – between 2014 and 2020, the demand increased by over 1400%!

But digital treatment and care is the biggest market segment.

As it continues to grow, you can leverage platforms for offerings like:

  • Remote consultations
  • Personalized treatment plans
  • And progress monitoring

Get the Ultimate Guide

for building a
6-Figure Coaching Business so you can achieve more freedom!

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Next steps 

There you have it, a closer look at the health coach industry and market size.

So, are you ready to launch a fulfilling, flexible business that improves your clients’ lives?

I’ll give you the step-by-step method I used to build my own multiple-six-figure coaching business so you can start right now.

Get the blueprint now.

Read more:

The Best Health Coach Insurance

How to Start a Nurse Health Coaching Business

The Best Health Coaching Certifications

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

Hope you enjoy this blog post.

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