Want to become a happiness coach?
But feel overwhelmed and not sure where to start?
You’re in the right place. Today, you’ll learn:
- The most respected happiness coaching certifications (and how to pick the right one for you)
- Proven strategies to build a highly profitable happiness coaching business, even if you’re starting from scratch
- How to position yourself as the go-to expert in a competitive market
By the end, you’ll know exactly how to create a fulfilling career that gives you the flexibility, freedom, and income you’ve been dreaming of.
Sound good? Let’s dive in!
The best happiness coaching certification programs are:
- Happiness Coach Certificate Course by IAP Career College – Flexible self-study step-by-step course
- Happiness Life Coach Certification by Transformation Academy – Combines life and happiness coaching
- Certificate in Happiness Studies by Happiness Studies Academy – Comprehensive year-long academic happiness program
- Certified Happiness & Wellbeing Coach Launchpad by Happiitude – Live online 8-week program focused on holistic happiness and wellbeing
Get the Ultimate Guide
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6-Figure Coaching Business so you can achieve more freedom!
What is happiness coaching?
A happiness coach helps clients improve their happiness by providing proven techniques and strategies to create a more joyful life.
These coaches are in high demand, especially as the US recently dropped in the global happiness rankings. At the same time, the projected market volume of the health and wellness coaching industry is $26.61 billion by 2029.
The thing is:
This type of business allows you to use your expertise, skills, and experience to help others improve their lives for the better–while you build a business that gives you more freedom, fulfillment, and a higher income. And yes, even if you’re starting from scratch in a crowded market.
Because you have a big impact. As a happiness coach, you help your clients by:
- Defining what “happiness” means to them
- Creating more joyful moments in their lives
- Developing a plan for making daily life incrementally better
- Establishing healthy boundaries with others
- Combatting negative thoughts and rumination cycles
- Building scientifically-backed habits like meditation and gratitude
Your clients can have a wide range of backgrounds, including stressed-out executives, busy new parents, and neurodivergent people.
But you might be wondering: “What is the difference between a life coach and a happiness coach?”
Here’s the key difference:
- Happiness coaching is about helping clients find more joy and happiness in their daily lives.
- Life coaching is a broad coaching category without specific results. In other words, life coaches need to niche down to speak to a specific audience–just like you’re doing as a happiness coach.
Happiness coach | Life coach | |
---|---|---|
Focus | To help clients live happier lives | To help clients achieve key life goals |
Methodology | Gratitude, mindfulness, combating negative thought patterns | Goal-setting, productivity and visualization |
Goals | Focused on activities and techniques to boost daily happiness and joy | Broader life improvements including confidence, self-esteem, connection, and purpose |
What does a happiness coach do?
So, how exactly does happiness coaching work? And are happiness coaches effective?
As a happiness coach, you help your clients:
- Identify core values: Help clients uncover what truly matters to them.
- Set value-aligned goals: Work with them to create goals that reflect their deepest values.
- Teach transformative techniques: Introduce methods like affirmations, journaling, and cognitive reframing to boost positive emotions.
- Build resilience: Equip clients with coping mechanisms to navigate life’s challenges.
- Promote mindfulness and gratitude: Foster habits that increase present-moment awareness and appreciation.
- Challenge limiting beliefs: Help clients overcome mental barriers and replace them with empowering perspectives.
- Encourage a positive mindset: Guide them toward sustained optimism and emotional well-being.
For instance, Dr. Sheenie Ambardar, The Happiness Psychiatrist, blends her psychotherapy training with a coaching certification to help her clients live happy, value-driven lives.
Through encouragement and accountability, she empowers her clients to shift limiting beliefs into positive mindsets—showing the transformative power of happiness coaching in action.
Now that you know what happiness coaches do, let’s dive into how you can become one and start making a difference.
How do you become a certified happiness coach?
Becoming a happiness coach can still feel pretty darn overwhelming. The good news is, you don’t need to figure it out alone.
In this section, we’ll break down the steps to starting your own successful happiness coaching practice.
Read on!
1. Find a niche
To stand out as a happiness coach, you need to find your coaching niche. While happiness coaching is already a niche, narrowing it down further can make you more effective and successful.
Start by asking yourself:
- What unique experiences, skills, or training do I bring to the table?
- Who do I feel most passionate about helping?
- How can I make the biggest impact in their lives?
For example, my niche goes beyond just “business coach.” I help unfulfilled corporate employees become thriving entrepreneurs because I’ve made that exact transition myself.
Not sure where to start? Here are a few happiness coaching ideas:
- A happiness coach who uses mindfulness to help stressed-out new moms find peace.
- A psychotherapist-turned-happiness coach who empowers high-level executives to reclaim their joy.
- A coach specializing in boosting happiness for teens struggling with depression.
Of course, these are just a few examples. Your niche will be a unique combination of your skills, your audience, and what the market needs most.
If you need more help figuring it out, check out this video:
Now that you’ve started defining your niche, let’s move on to whether certification is the right step for you.
2. Get certified
Thinking about getting certified as a happiness coach? Here’s something you should know:
The happiness coaching industry isn’t regulated.
This means you don’t need a certification to be a successful happiness coach—especially if you’re starting your own business. What matters most to clients are results.
Your ability to help them achieve their goals far outweighs any certification. In fact, I’ve built a multi-seven-figure business without ever taking a formal coaching program.
That said, a certification can still be valuable if you want to work with corporate clients, as certifications can be a requirement for working with them.
If you decide to get certified, choose a program carefully. Look for one that aligns with the type of happiness coach you want to be and has credentials from reputable organizations like the International Coaching Federation (ICF).
We’ll dive deeper into certifications later, but for now, let’s move on to designing your first coaching package—an essential step in building your practice.
3. Create and price a happiness coaching package
When it comes to pricing, many new coaches start by charging hourly. But here’s a better approach: Package pricing.
Why? Because package pricing makes everything clear for your client—they know exactly what they’re investing upfront. It also allows you to charge based on the value of your services, not just the time you spend delivering them.
So, how much should you charge? Start simple. I recommend offering a 3-month package for $1,500.
Here’s why:
- Three months gives you enough time to guide your clients toward measurable, life-changing results.
- It’s short enough to allow you to work with multiple clients throughout the year.
As you gain experience and build demand, you can gradually increase your rates to reflect the value you deliver.
To structure your package, reverse-engineer your clients’ goals to create a three-month roadmap. Break it down into milestones, with each one becoming a focus for your weekly or bi-weekly coaching sessions.
Don’t forget to offer additional support between sessions—tools like Voxer, WhatsApp, or text messaging are great for staying connected.
For more tips on pricing your coaching packages, check out this video:
Next, let’s tackle the big question: How do you find clients?
4. Get your first clients
By now, you can probably tell that I like to keep business simple.
And I’m the same with finding clients!
When you’re just starting out, focus on these proven marketing methods:
- Reach out to your personal and professional network.
- Guest host on relevant self-development podcasts to share your expertise.
- Post valuable, high-quality content on social media to connect with your ideal clients.
- Write guest posts for industry blogs to expand your reach.
Don’t worry about creating a website or diving into advanced tactics like paid advertising right away. Instead, focus on building connections with your audience. Genuine engagement is what leads to your first sales.
For example, I relied heavily on Facebook when I started. It was one of my main marketing channels because it aligned with my audience. Choose a platform that works best for you and your ideal clients.
Want to learn more about finding clients? Check out this video:
5. Work with your clients
Now that you’ve secured your first clients, it’s time to deliver a transformative coaching experience. The key? Planning powerful, results-driven coaching sessions.
Start by setting an overall goal with your client, then break it down into milestones. For each milestone, create smaller subgoals, dedicating one session to each.
This approach keeps the process structured and ensures your client sees steady progress.
Here’s a simple structure for your coaching sessions:
- Review progress and set a goal: Begin by encouraging your client to reflect on their progress since the last session. Have them rate their balance of positive and negative emotions.
- Teach a happiness-boosting technique: Introduce tools like gratitude practices, meditation, or activities that foster connection and play. These techniques help combat negative thoughts and promote positivity.
- Discuss challenges and provide solutions: Use coaching methods to address obstacles and offer personalized strategies for overcoming them.
- Recap and plan: End by summarizing the session, setting clear goals for the next meeting, and answering any lingering questions.
Following this structure will ensure your sessions are impactful, helping clients achieve their happiness goals one step at a time.
Now you know how to deliver great coaching sessions. Up next: Choosing the right certification for your journey as a happiness coach.
Get the Ultimate Guide
for building a
6-Figure Coaching Business so you can achieve more freedom!
How to choose a certification
The best happiness coaching certification for you is the one that aligns with your career goals and personal circumstances. But with so many options out there, how do you make the right choice?
Here are the key factors to consider:
- Accreditation: Since the coaching industry is unregulated, certifications accredited by reputable organizations like the International Coaching Federation (ICF) hold more value.
- Cost: Certification programs can range from a few hundred to several thousand dollars. Invest in the best program you can afford without overextending yourself financially.
- Duration: Some programs are intensive and short, while others span several months or more. Think about how much time you can dedicate to learning each week and whether you prefer a fast-track or a more gradual pace.
- Curriculum: Consider your interests and goals. If you’re drawn to stress reduction or mindfulness, look for programs focusing on these areas. Be aware that some certifications emphasize coaching skills, while others prioritize happiness techniques.
- Delivery: Most programs are online, but some might have in-person options. For online courses, check if they are live (cohort-based) or self-paced. Your choice will depend on your learning style and availability.
- Instructor/school: Look at the instructor’s credentials and the school’s reviews. A well-regarded program with positive testimonials from former students is more likely to deliver value.
Now that you know how to choose the right program, let’s explore some of the best happiness coaching certifications available today.
Best happiness coaching certifications
As I’ve mentioned, experience is often more important than a certification. However, if you decide to pursue one, it’s worth choosing a program that offers excellent value and aligns with your career goals.
Below are some highly regarded happiness coaching certifications to consider.
(Note: I have not taken these programs myself. Instead, I’m recommending them based on their reputation and reviews. Research each option thoroughly to ensure they align with your needs before making a decision.)
1. Happiness Coach Certificate Course
IAP Career College
This course provides a comprehensive overview of happiness coaching, including niches, coaching techniques, group workshops, business planning, and marketing strategies.
If you’re looking for an affordable, beginner-friendly option to kickstart your career, this course is a solid choice.
As a self-study course, you can complete it in as little as four weeks. But, on average, students take 6-12 weeks to get certified.
Delivery: Online self-study
Accreditation: None
Requirements: None
Duration: Self-study but 6 weeks is recommended
Price: $399 (often discounted)
2. Happiness Life Coach Certification
Transformation Academy
This certification program is a great introduction to both life and happiness coaching principles. You’ll learn practical tools for fostering happiness, the psychology of long-term change, reframing failure, and more.
The CPD-accredited program is a short self-study course with 10 hours of material. If you’re just after a quick introduction to happiness coaching, this is a good option.
Delivery: Online self-study
Accreditation: CPD
Requirements: None
Duration: 10 hours
Price: $197
3. Certificate in Happiness Studies
Happiness Studies Academy
Led by Dr. Tal Ben-Shahar, a leading expert in positive psychology, this program dives deep into the science of happiness. The first semester focuses on theoretical insights, while the second offers practical tools and client application.
If you’re looking for a more academic, in-depth program with ICF credentials, this certification is an excellent choice.
There are 40 hours of pre-recorded lectures and weekly live webinars. You don’t need any qualifications to start the course. However, if you already have an ICF Professional Life Coach certification, you can earn an extra 140 credits and the title of Certified Happiness Trainer.
Delivery: Live online
Accreditation: ICF-accredited
Requirements: None
Duration: 1 year
Price: $3,900 (payment plans available)
4. Certified Happiness & Wellbeing Coach Launchpad
Happiitude
This intensive 8-week program combines foundational happiness coaching methodologies with practical business-building strategies. Alongside live webinars, you’ll receive a full resource kit, including a happiness tracker, reflection journal, bedtime meditations, and more.
It’s a great choice if you want hands-on experience and tools to improve both your own happiness and your coaching practice.
Delivery: Live online
Accreditation: None
Requirements: None
Duration: 10 weeks
Price: $1,299 (often discounted)
Now that you know your certification options, let’s talk about your earning potential as a happiness coach.
How much can a happiness coach make?
The average coaching salary is $67,800. But this is just a baseline, often reflecting coaches who work for organizations rather than themselves.
If you build your own coaching business, the earning potential is far higher. Many coaches grow their businesses to six or even seven figures by targeting the right clients and positioning their services effectively.
However, how much you can earn as a happiness coach depends on several key factors:
- Audience: Who you serve and their willingness to invest in coaching.
- Location: Coaching rates can vary widely depending on your region or whether you work online with global clients.
- Niche: Specializing in a high-demand area can command higher rates.
- Experience: Established coaches with a track record of results can charge significantly more.
Frequently asked questions about happiness coaching
Are happiness coaches effective?
Yes, happiness coaches can make a significant impact in their clients’ lives. By teaching techniques to boost resilience and cultivate joy, they help clients become noticeably happier, more fulfilled, and better equipped to handle life’s challenges.
How much does a happiness coaching certification cost?
The cost of certifications varies widely. On average, a self-study happiness coaching certification program costs $200-400. Live online courses cost $1,000-4,000 depending on their reputation, accreditation, and length.
Can you be a happiness coach without a certification?
Absolutely. Since the happiness coaching industry (and coaching in general) isn’t regulated, you don’t need a certification to start. However, you do need experience in your coaching niche.
Get the Ultimate Guide
for building a
6-Figure Coaching Business so you can achieve more freedom!
What’s next?
There you have it! Now you know how to become a happiness coach — and how to find the best happiness coaching certification programs.
A happiness coaching business can help you build a better future for yourself, while supporting others to live their best lives.
That said, there’s so much more to learn if you want to build a thriving coaching business. After all, I can only include so much in a blog post.
Building my own coaching business took me years of trial and error–until something clicked, and I was able to build a six-figure coaching business in four months and quit my job.
Now, almost a decade later, I’ve helped thousands of people build their own coaching businesses.
And I packaged everything I learned into my training program Employee to Entrepreneur (ETE), a roadmap for you if you’re tired of figuring out how to build your business alone and without support.
Want to learn more?
Start by getting my FREE blueprint to help you build a six-figure coaching business and leave your unfulfilling day job.
Read more:
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