What are the best coaching websites?
As a coach, you have a big impact on people’s lives. But to attract the right people, you need a website. And most coaches struggle with creating a website that strikes the right balance between messaging, branding, and functionality.
If that’s you, read on. Today, you’ll get:
- The most inspirational coaching websites you can learn from
- Website design tips from one of the best web designers for coaches
- The best coaching website templates you can use right away
Want to learn more? Let’s go!
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The 20 best coaching website examples
What are the best coaching websites? Here below are some of my favorite websites, including life coaches, health coaches and career coaches.
Best life coaching website examples
1. TonyRobbins.com
Why it works: Tony Robbins is one of the biggest names in coaching. His website includes a clear navigation bar with his top offers, a compelling call to action on the front page, and easy-to-read text.
2. BreneBrown.com
Why it works: Theoretically, Brené Brown isn’t a coach, but her niche is self-development. The website design is clean and easy to navigate. You’ll quickly find her podcasts, books, and other offers.
3. GabrielleBernstein.com
Why it works: Gabby Bernstein is a spiritual coach whose website is the perfect reflection of her edgy aesthetic: Neon contrasts with black and white to make the website engaging. Her website points to her free media, mailing list, and books.
4. Susie-Moore.com
Why it works: Susie Moore runs a life coaching business with a positive, friendly brand. That’s why her website is colorful and pops with fun, conversational text.
Her website intro focuses on you, the visitor. This is an easy way of putting benefits first. Also, the top navigation has clear titles, and the “get in touch” CTA is in a bold color, which draws the eye.
Best career coaching website examples
5. Cultivitae.com
Why it works: My student Emily Liou is in the career coaching niche. She helps candidates land their dream jobs and her website design is simple and positive, with clear copy and calls to action.
6. Employee Redefined
Why it works: Another student, Adunola Adeshola, is a career coach for millennials. From her header, you know exactly who she works with and how she helps them. And her website is simple, too, with five pages, making it easy to find what you’re looking for.
Best mindset coaching website examples
7. LowinaBlackman.com.au
Why it works: Lowina Blackman is a money mindset coach. Her website includes a navigation bar and clear CTAs with imagery and a color scheme that highlight her offer as a coach.
8. SusanFrancis.com.au
Why it works: Susan Francis is a spiritual mindset coach. She’s a great example of how to use impactful language to connect with your readers. The imagery and color scheme on her website are harmonious, which sets the tone for a calm, inspiring coaching experience. She also uses short CTAs to direct visitors through her site.
9. DrShannonIrvine.com
Why it works: Dr. Shannon Irvine, one of Laura’s clients, is a neuro coach with a dynamic website. With clear visuals and CTAs, her website is extremely easy to skim through. And thanks to compelling copy, it invites website visitors to take action.
Best business coaching website examples
10. LuisaZhou.com
Why it works: I’ll talk a bit about my own website, especially as I can share more about the thought process behind it. Designed by Laura Patricelli, who shares her best tips below, it’s a clear website that conveys my brand identity. Every detail on this website is thought through, from the color scheme and the navigation bar to the messaging.
11. MarieForleo.com
Why it works: Marie Forleo’s website is bold, just like her brand. However, her website includes a video, something that could impact page loading.
The website has six easy headings. And, with the “more” dropdown, she can add more pages to her website – without overwhelming visitors. To build trust and credibility, Marie highlights her appearances with high-profile celebrities like Oprah and Richard Branson.
12. JennaKutcher.com
Why it works: Jenna Kutcher is a leading digital marketer and educator. Her website is a prime example of beautiful design paired with fun, personality-packed copy. Her site is easy to navigate with large sections to introduce different sides of her business and simple labels for fast navigation.
13. HelloSeven.co
Why it works: Hello Seven is a unique model for coaching because it’s a community that helps women who want to build amazing businesses. You get that community feel straight from the header image. With a quiz that directs visitors to the best resources for them, the website offers a lot of value.
14. JaquelineMisla.com
Why it works: One of Laura’s clients, Jacqueline is a business and career coach who helps people make positive changes in their lives. From introducing Jacqueline with her mission and bio to showing different ways to engage with her work, the website flows nicely. Jacqueline’s website is built with Squarespace.
15. KristiSoomer.com
Why it works: Kristi Soomer is an e-commerce business coach, and her website uses neutral tones for a professional look. With just four headings, the site is easy to navigate. Right from the start, you immediately understand what Kristi does for her clients.
16. TheUncommonWay.com
Why it works: Jenna Harrison, one of my students, is an online business coach who specializes in helping people gain clarity around their business trajectories.
The “clarity” message is all over the homepage. Visitors know exactly what they’re getting.
The website also has crisp fonts and a neutral color scheme to look professional and trustworthy. Jenna uses short CTAs with action words. And, by making the buttons a contrasting color, visitors are more likely to click them.
Best leadership coaching website examples
17. NishaMoodley.com
Why it works: Nisha Moodley is a leadership coach with an ethereal brand aesthetic. As soon as you land on her website, you understand the type of work she does and her philosophy.
Nisha shows how font, color, and image choice communicate your brand to potential clients. Her web copy is personable and soulful, and it introduces her work with clear, short sentences.
Also, the main navigation has just five headings, which makes it easy for people to find the information they’re looking for.
Best health coaching website examples
18. HeidiHauer.com
Why it works: Heidi Hauer is a holistic health coach whose website features an awesome header image. The website, starting from the homepage, is extremely clear and compelling with colors, bolded texts, and images that make the page easy and fun to read.
Best sales coaching website examples
19. SusanMcVea.com
Why it works: Susan McVea, one of my students, is a sales coach. Her website is super simple: It has a main homepage and two other master pages, which makes it easy to navigate.
Susan uses the classic technique of having a CTA on the header image to build her mailing list. So, if you want to get your web visitors engaged right away, this is a great way to do it.
To build trust, Susan chose to have testimonials on her homepage right after the opening lines. This helps her communicate the value of her coaching services before visitors get too deep into the website.
Best relationship coaching website examples
20. DatingTransformation.com
Why it works: Connell Barrett, a client of Laura’s, is a dating coach. With clear text and 3D effect buttons, the website uses plenty of images and videos to engage visitors and direct them to take action. Connell’s website is built with Oxygen.
Now, let’s take a look at how to build your own website for your coaching business.
How do you create a coaching website?
Creating a website comes down to a few things, including structure, building trust, and getting your visitors to take the next steps to either join your audience or buy from you.
To make this an incredibly valuable post, I asked one of the best designers out there, Laura Patricelli from Design Mastermind, what her top tips for building a website are. Laura and I have worked together for years, and she’s created my entire website including the blog you’re currently reading. You can learn more about her packages here.
Here are the most important things to look out for on a website, according to Laura.
1. Use the right platform
You need the right coaching platform to build your website. Look for a platform that works for you and that supports the tools you want to add to your website.
I personally like WordPress because you can tailor your website design and add the tools you need. As for WordPress templates, Laura recommends Elementor (starting at $9.99/month). Elementor is a drag-and-drop theme that lets you create beautiful websites.
But you could also go for a website builder like Teachable, Thinkific, Kajabi, or Squarespace. These have drag-and-drop capabilities and are extremely easy to use. I recommend Teachable.
2. Have a clean structure
A clean website structure draws in clients and increases sales.
That includes navigation on your page. “People hate searching around for things, so critical pages (such as ‘About’ and ‘Services’) should be clearly visible at the top of your page, not hidden away. This doesn’t apply to sales pages, though, since you really don’t want to distract visitors away from your offer,” says Laura.
Here are Laura’s tips on how to achieve that:
- Keep it simple. Make your About, Services/Sales and Contact pages super easy to find from any page on your website.
- Don’t give visitors too many options. Each page should have ONE specific call to action or “next step.” This doesn’t apply to your homepage, though, which should serve to target different types of visitors and then funnel them to different areas of your website.
3. Use clear copy
According to Laura, your website should have to-the-point, easy-to-skim copy that uses lots of headlines, sections, and bullet points to accommodate visitors’ low attention spans.
My website pages include white space, bolded text, images, and other elements that make the text easy to read:
Here are my tips for crafting engaging copy for your website:
- Write clearly and concisely. Be personal, but also remember to be extremely clear – otherwise, your website visitors will leave.
- Focus on benefits. Clients want to work with you because of the results you create. So, instead of listing the features of your services, zero in on the benefits. What transformation will your clients go through with you? That’s what they want to know.
- Make it obvious what you do and who you work with right from the homepage. If you’re unsure if it’s clear or not, ask a brutally honest friend for feedback.
4. Offer free resources
Offer lead magnets to get people to join your email list. These are free PDFs or other offers that your website visitors get when they sign up for your newsletter.
Have clear calls to action to promote your lead magnets on your website.
“Use clear calls to action on each page that reflect your ‘client experience roadmap.’ That’s the journey your ideal client takes, from first finding out about you to buying your signature offer to becoming a lifelong fan,” says Laura.
For instance, my own website includes visible calls to action, such as buttons to opt into my newsletter and coaching and product pages.
5. Use images of yourself
Invest in professional images of yourself to build a connection with your website visitors. Note: You need headshots and not stock photos.
Figure out how you want to convey your brand through your photos. Do you want to look approachable? Fun? Professional?
6. Create service pages
Create service pages that include information about your services.
One of the most important elements of these pages is to convey trust because clients buy from coaches they trust. Laura suggests these tips to build trust through your service page copy:
- Showcase testimonials and “as featured” logos high up on the page. Only your BEST testimonials should be featured on your Services and About pages. The rest can be located on a separate ‘Praise’ page so they don’t take over your website and dilute the impact of your best client stories.
- A great way to showcase testimonials is via ‘case studies,’ where you use your own words to describe the transformation that your client experienced. You can then add in their own words (or a video, if you have one) to support your story.
For example, I use both testimonials and “as featured” logos on my own page:
Want to know how to get more testimonials for your website? Check out this video:
The best coaching website templates
If you’re looking for templates for your coaching website, take a look at these ones:
FAQ: Coaching websites
Do you need a website to be a life coach?
No, you don’t need a website if you’re new to coaching. Focus on getting clients first! But if you’re further along and already have a coaching business, a website can be a great place to show your brand.
How do you find your coaching niche?
You need a niche to start your coaching business and build your website. The best way to find your niche is to understand how your unique gifts can help other people solve their problems. Make a list of your skills and your experience to find a niche.
How do you find clients for your coaching business?
To find clients for your coaching business, go where your audience hangs out. For example, if they’re on a social media platform, learn how to use that platform to promote your services. Or, ask your network to see if you know people who need your services.
Get the Ultimate Guide
for building a
6-Figure Coaching Business so you can achieve more freedom!
Over to you!
Now you know what great coaching websites look like and how to build your own.
But as a new coach, building a coaching website is just one, small step. You also need to figure out the rest…How to set your rates, market yourself, and get clients.
When I started my first coaching business I felt so overwhelmed. On the one hand, I wanted to start my own coaching business and create more fulfilment and flexibility in my life…But on the other, I just couldn’t seem to figure out how to do it.
After years of trial and error, I had finally figured out the best way to grow a coaching business while working a demanding 9-5…And to help others achieve the same, I’m sharing my best learnings in my FREE PDF that teaches you how to build a successful coaching business.
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