What are the top coaching statistics?
As research shows, coaching can have a great return on investment (ROI). And these coaching statistics show just how powerful it can be.
Want to learn more? Read on for the best coaching metrics in 2025.
Top coaching statistics
- Coaching industry size: The coaching industry is estimated to generate $7.31 billion this year. (Source, source)
- Coaching industry growth: The coaching industry is growing at a 17% CAGR (compound annual growth rate). If the growth continues in the same way, the industry will generate $21.94 billion by 3032. (Source)
- Number of coaches: There are an estimated 167,700 active coaches. (Source)
- Online coaching market: The online coaching industry is worth $4.68 billion and will grow into a $11.7 billion market by 2032 at 14% CAGR. (Source)
- Average salary: In the US, the average annual income from coaching is $67,800. The average hourly rate is $272. (Source)
- Biggest market: The biggest coaching markets are Northern America ($3.34 billion) and Western Europe ($2.28 billion). (Source)
What’s the ROI of coaching and consulting?
Studies and research show the exact benefits of coaching:
- 99% of individuals and companies who hire a coach are “satisfied or very satisfied” and 96% say they would repeat the process. (ICF Global Coaching Client Study)
- 95% of clients rate their coaches as “good” or “excellent.” (ICF Global Coaching Study)
- 68% of individuals who hired coaches were able to make back their investment. Those who make a financial gain on their coaching can on average expect 3.44 times the amount spent. (ICF Global Coaching Study)
- 86% of companies that could calculate their return on investment said that they at least made back their initial investment. 19% indicated an ROI of 50x the investment. 28% saw an ROI of 10-49x the investment. The median ROI is 7x the investment. (ICF Global Coaching Study)
- According to a study, coaching has a 221% ROI. (International Society for Performance Improvement)
- 80% of coaching clients say that they improved their self-esteem or self-confidence thanks to coaching. (ICF Global Coaching Study)
- 51% of companies with a strong coaching culture report higher revenue than their industry peer group. (Human Capital Institute)
- Executive coaching has a 788% ROI. (MetrixGlobal)
Jump straight to…
- Life coaching statistics
- Executive coaching statistics
- Sales coaching statistics
- Business coaching statistics
- Career coaching statistics
- Health coaching statistics
- Financial coaching statistics
Life coaching statistics
Life coaching is a fast-growing, billion-dollar industry. And the demand is only going to continue to grow as more people want personalized services,
What’s more, the benefits of life coaching are measurable. Here are the most important life coaching statistics that show the ROI of life coaching.
- Life coaching is a $1.7 billion industry and is expected to grow to $2.145 billion in 2030. (Grand View Research)
- Life coaching is continuing to grow in popularity with an annual growth rate of 4.85%. (Grand View Research)
- The average life coaching median salary is $69,000, while total pay ranges from $52,000 to $92,000. (Glassdoor)
- 1.5 million searches are made every month by people and companies looking for life coaches, business coaches, and executive coaches. (iPEC)
Executive coaching statistics
Executive and leadership coaching is about helping leaders and executives improve their leadership skills. In fact, coaching has become something of a non-negotiable for many organizations. Does executive coaching come with a return on investment? Here are the benefits of executive coaching.
- In one study, executive coaching had a 788% ROI thanks to increases in areas like productivity and employee satisfaction. 77% of respondents said that coaching had a significant impact on at least one of nine business measurements. (MetrixGlobal)
- 14% of coaching clients say that they hire coaches to improve their business management skills. (ICF Global Coaching Study)
- 61% of coaching clients say they improved their business management skills thanks to coaching. (ICF Global Coaching Study)
- A survey of 100 executives showed that the average ROI of executive coaching was almost 6x the cost of coaching. (International Coach Federation)
- A reliable ROI for executive coaching has been reported as 500%-700%. (iPEC)
- Executive coaching helps women improve their performance, satisfaction, and well-being. (International Journal of Evidence Based Coaching and Mentoring)
- A case study on women leaders who participated in coaching shows that leadership coaching can improve: self-awareness, self-confidence, self-leadership, leadership style, as well as their relationship to power, conflict, and personal life. (International Journal of Evidence Based Coaching and Mentoring)
- 75% say that the value of executive and leadership coaching is “considerably greater” or “far greater” than the money and time invested. (International Journal of Evidence Based Coaching and Mentoring)
Sales coaching statistics
Sales coaching is a growing coaching industry that has a direct impact on business’ bottom line. Studies consistently demonstrate that effective sales coaching programs lead to significant improvements in win rates, deal sizes, and revenue attainment. Here is a full list of sales coaching benefits:
- Sales coaching can help companies increase their revenue by up to 16.7%. (Sales Management)
- Sales coaching programs increase deal sizes, sales activity, win rates, and new leads by 25%-40%. (Rain Group)
- Sales coaching helps improve win rates for forecasted deals with 27.9%. (CSO Insights)
- Sales coaching can improve the performance of the middle 60% of an organization’s sales reps. High-quality coaching can improve it by up to 19% and moderate coaching can improve it by 6-8% across 50% of the sales force. (Harvard Business Review)
- It takes companies 2-3 years to establish their sales coaching programs. (Value Selling Associates)
- ⅓ of high-performing companies have ongoing sales coaching programs. (Value Selling Associates)
- Over half of companies with formal coaching programs in place for 3+ years experience high growth. (Value Selling Associates)
- Almost half of the organizations that have effective sales coaching programs rely on outside coaches. (Value Selling Associates)
Business coaching statistics
Business coaching is about helping businesses – whether startups, small businesses, or larger businesses, improve operations, grow, and scale. The benefits of business coaching are clear:
- According to Eric Schmidt, Google and Apple owe much of their trillion-dollar valuations to their business coach, Bill Campbell. (CNBC)
- 80% of coachees report increased self-confidence. (Institute of Coaching)
- 70% of coachees improve work performance, relationships, and communication. (Institute of Coaching)
- One in six entrepreneurs turns to coaching to improve their performance. (Forbes)
- One-third of successful entrepreneurs have turned to a mentor or support group (only 14% of entrepreneurs with failed businesses have done the same). (Xero)
- 33% of founders who are mentored by successful entrepreneurs go on to become top performers. (Endeavor/TechCrunch)
- Only 22% of entrepreneurs have mentors when they start their businesses. (Kabbage)
- 92% of small business owners agree mentors have a direct impact on their growth and the chances for their businesses to survive. (Kabbage)
- 89% of business owners who don’t have a mentor wish they did. (Kabbage)
- 30% of business owners who had just one interaction with a mentor reported growth. (SCORE)
- The top three things business owners ask their mentors for help with are human resource issues (61%), growth/business expansion (59%), and start-up assistance (53%). (SCORE)
- 88% of business owners with a mentor say that having one is invaluable. (UPS)
- 70% of entrepreneurs who receive mentoring survive 5 years or longer. (UPS)
Career coaching statistics
Career coaching, one of the biggest coaching industries, is about helping individuals advance their careers. Career coaches help their clients find their dream jobs, get promoted, improve at their current job, find work-life balance, and much more. And the results can be significant, as these statistics show.
- 15% of coaching clients see career opportunities as the most important reason to hire a coach. (ICF Global Coaching Study)
- 62% of coaching clients say they improved their career opportunities thanks to coaching. (ICF Global Coaching Study)
- The three top obstacles to building a strong coaching culture inside an organization are: Limited support from senior leaders (50%), inability to measure the impact of coaching (42%), and a lack of budget for coaching activities (38%). (ICF Global Coaching Study)
- In-person and other formats of coaching are equally effective. (Journal of Occupational and Organizational Psychology)
- A meta-analysis of 18 studies of coaching in organizational settings showed that coaching has a relatively large effect on clients’ coping capacities and resilience, subjective well-being, attitudes, performance, and goal-attainment. (The Journal of Positive Psychology)
- 51% of organizations with strong coaching cultures report a higher revenue than similar companies. 62% of employees in those organizations rate themselves as highly engaged. (Human Capital Institute)
- A study showed that individual coaching and group coaching helped to reduce procrastination and facilitate goal attainment. (Frontiers in Psychology)
- Research shows that coaching has positive effects on performance and skills, well-being, coping, work attitudes, and goal-directed self-regulation. (The Journal of Positive Psychology)
- Coaching clients report that they improve relationships (73%), communication skills (72%), interpersonal skills (71%), work performance (70%), work/life balance (67%), and wellness (63%) thanks to coaching. (ICF Global Coaching Study)
- 62% of employees at companies with strong coaching cultures rate as highly engaged. (Human Capital Institute)
- Compared to non-mentored employees, employees who receive mentoring receive higher compensation, a greater number of promotions, feel more satisfied with their career, feel more committed to their career, and are more likely to believe that they will advance in their career. (The Journal of Applied Psychology)
Health coaching statistics
Health coaching is a huge, billion-dollar coaching industry. And no wonder – health and wellness are trillion-dollar industries. This trend will only continue as the big age groups get older and retire. And health coaching can have a significant ROI:
- The health coaching industry is expected to reach $18.28 billion this year. (Source)
- The average health coach earns $65,500 annually. (Source)
- 3x more people lose weight when they work with a coach compared to other methods. (Obesity (Silver Spring))
- 80% of clinical trials for nutrition and weight management coaching found improvement. (American Journal of Lifestyle Medicine)
- Coaching can help older adults increase their physical activity. (British Journal of Sports Medicine)
- Health coaching was associated with significant weight loss in overweight and obese adults. Study participants lost 7.24% of their initial weight after 12 months and 6.77% after 24 months. (American Journal of Lifestyle Medicine)
- Personal health coaching can impact diabetes patients favorably. (American Journal of Health Promotion)
- Health coaching can improve quality of life and reduce hospital admissions among people with chronic obstructive pulmonary disease. (British Journal of Health Psychology)
- A focus group with 23 women showed that all of the women who were enrolled in a health coaching program were able to lose weight, but those who were accountable were able to keep it off. (University of Illinois)
- Coaching results in clinically relevant improvements in: systolic and diastolic blood pressure, total cholesterol, LDL cholesterol, HDL cholesterol, triglycerides, fasting glucose, body weight, body mass index, waist circumference, and cardiorespiratory fitness. (American Journal of Lifestyle Medicine)
- Health coaching can significantly lower healthcare costs. (Medical Care)
- Online health coaching has been shown to be as effective as face-to-face coaching. (American Journal of Lifestyle Medicine)
- A 12-week study showed that wellness coaching can improve quality of life, depressive symptoms, and perceived stress levels, as well as physical, social, emotional, cognitive, and spiritual functioning. (Mayo Clinic)
- A review of 13 studies shows that health coaching improves the management of chronic diseases and it produces positive effects on people’s social life and their behavioral, physiological, and psychological conditions. Their weight management improves, they increase their physical activity, and improve their physical and mental health status. (Patient Education and Counseling)
Financial coaching statistics
Financial coaching focuses on helping people improve their financial life, either through budgeting, saving, or investing. The best part? There is plenty of research that backs up the effectiveness of financial coaching:
- A Citigroup project showed that 54% of clients with no savings at the start had some savings after participating in a financial coaching program. (Citigroup)
- 48% of clients with savings at the beginning of the project had increased that amount after getting coached. (Citigroup)
- 55% of people with unsecured debt at the start of the program had decreased their amount of debt (the median decrease was $3,005). (Citigroup)
- 47% of clients raised their credit scores during the program (the mean increase was 59 points). (Citigroup)
- Financial coaching reduces financial stress. (Urban Institute)
- A study treatment group accumulated $1,200 in savings and ended up with average debt in collections about two-thirds lower than that of the control group. The total debt among the treatment group declined by $10,650. (University of Wisconsin-Madison)
- Data shows that there are several positive associations between coaching and client outcomes, such as confidence, budgeting, saving, and goal formation. (Journal of Financial Theory)
Over to you!
There you have it, these are the top coaching ROI statistics.
Coaching can have outsize benefits, as these numbers show.
Want to learn more about starting your own coaching business?
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One Response
This is freakin gold! Thank you 🙏🏻