As a coach, your time is best spent working with clients and getting new clients—not managing administrative tasks.
The right coaching software can help you:
- Automate workflows
- Create professional client experiences
- And ultimately build a more profitable coaching business
Here, you’ll get the 11 best coaching software platforms, as well as my own recommendation for what tools to use for your business.
Want to learn more? Read on!
👋 My name is Luisa Zhou — Princeton graduate, business coach, entrepreneur, and investor who’s personally helped 4,000+ business owners start and scale their businesses. This guide is based on my decade of hard-earned experience on both sides of the coaching relationship.
Top coaching software ranked:
| Software | Best for | Key features | Price range | Rating |
|---|---|---|---|---|
| Simply.Coach | Dedicated coaching businesses | Client portals, goal tracking, comprehensive coaching tools | $9-$289/mo | 4.8/5 (116) |
| HoneyBook | Service-based businesses | Client management, contracts, invoicing | $19-$79/mo | 4.5/5 (176) |
| Paperbell | New coaches seeking simplicity | Easy scheduling, payments, client management | $57/mo | 4.7/5 (62) |
| Kajabi | Coaches selling courses & programs | Website builder, marketing tools, course creation | $89-$319/mo | 4.3/5 (88) |
| LearnWorlds | Educational coaching | Course creation, assessments, community tools | $29-$299/mo | 4.7/5 (367) |
| Teachable | Budget-friendly course creation | Simple course platform, coaching add-on | $0-$249/mo | 4.0/5 (47) |
| Thinkific | Scalable coaching programs | Course creation, coaching features, community | $49-$199/mo | 3.7/5 (5) |
| Bonsai | Freelance coaches | Proposals, contracts, invoicing | $15-$59/mo | 4.3/5 (101) |
| CoachVantage | 1:1 and group coaching | Client portals, progress tracking | $29-$49/mo | 4.1/5 (1) |
| Practice | Service professionals | Client management, scheduling, payments | $4-$69/mo | 4.8/5 (64) |
| Satori | Client relationship management | Forms, contracts, scheduling | $39-$149/mo | 4.1/5 (11) |
Ratings sourced from G2 as of March 2025
How to choose the right coaching software
Choosing the right coaching software depends on your business model, goals, and workflow. Here’s a simple guide to help you get started:
Step 1: Define your coaching business model
Before comparing features, get clear on how you deliver coaching services:
- Coaching format: Do you offer 1:1 coaching, group programs, or both?
- Delivery method: Do you need live session capabilities, asynchronous coaching, or a hybrid?
- Packaging: Do you sell single sessions, packages, subscriptions, or memberships?
- Content delivery: Will you provide worksheets, courses, or other learning materials?
- Growth plans: Do you anticipate scaling to a team or adding courses within 12 months?
Step 2: Identify must-have features
Based on your business model, prioritize these common features:
| Feature | Why it matters | Who needs it most |
|---|---|---|
| Scheduling | Automates booking & handles time zones | Everyone |
| Client portal | Centralizes materials & communication | 1:1 coaches |
| Forms/surveys | Streamlines intake & assessments | All coaching types |
| Video integration | Enables seamless live sessions | Synchronous coaches |
| Payment processing | Handles recurring & one-time payments | Package/subscription sellers |
| Progress tracking | Monitors client goals & achievements | Accountability-focused coaches |
| Content hosting | Delivers materials & courses | Group program providers |
Step 3: Consider your budget & technical comfort
Coaching platforms range from free to $300+ monthly. Consider:
- New coaches: Start with simpler, cost-effective tools ($0-$50/mo)
- Established coaches: Invest in comprehensive solutions ($50-$150/mo)
- Enterprise coaching: Use scalable platforms with team features ($150+/mo)
Always test platforms with their free trial period before committing. Pay attention to:
- Ease of client onboarding
- Mobile responsiveness
- Customer support quality
- Integration with tools you already use
🚀 Want to learn how I built my coaching business from zero to six figures in 4 months without an audience or business idea? Read my FULL step-by-step case study here!
Best all-in-one life coaching platforms
These comprehensive platforms offer most or all of the tools needed to run a coaching business in one place.
(Note: I created this guide based on extensive research of coaching software platforms, including hands-on testing and analysis of user reviews. While I personally use a custom stack of tools in my coaching business, all platforms listed have been thoroughly researched to provide objective recommendations.)
1. Simply.Coach
Rating: 4.8/5 (116 reviews)
Simply.Coach is purpose-built for coaches, offering a comprehensive system that handles client management, scheduling, goal setting, and payment processing. Clients receive private portals where they can track progress, complete assignments, and stay accountable between sessions.
Pros:
- Purpose-built specifically for coaches
- Exceptional customer support
- Comprehensive features for both private and group coaching
- Clear client progress tracking
- Robust accountability tools
Cons:
- Interface has a learning curve
- Limited customization options
- Navigation can feel complex initially
Best for: Dedicated coaching businesses looking for a platform that can grow with them.
Key features:
- Client management
- Scheduling
- Goal setting and tracking
- Note keeping
- Payment processing and invoices
- Messaging
- Action plans
- Progress monitoring tools
- Calendar sync
Integrations:
- Gmail
- Stripe
- Zapier
- Microsoft Outlook
Pricing:
For solopreneurs:
- $9/month (coach up to 3 people)
- $29/month (coach up to 7 people)
- $49/month (coach up to 30 people and use your own branding)
- $69/month (unlimited and use your own domain)
For businesses:
- $79/month (coach up to 10 clients per coach)
- $159/month (coach up to 25 clients per coach)
- $289/month (coach up to 50 clients per coach)
2. HoneyBook
Rating: 4.5/5 (176 reviews)
HoneyBook is a client management system for small businesses that helps streamline administrative processes. While not exclusively for coaches, it excels at client communication, contract management, scheduling, billing, and automated follow-ups.
Pros:
- Consolidates multiple business functions in one platform
- Strong automation capabilities for routine tasks
- Excellent payment processing system
- Intuitive, user-friendly design
- Responsive customer support
Cons:
- Limited reporting capabilities
- Higher pricing than some competitor CRMs
- Steeper learning curve for all features
- Not coaching-specific in all functionalities
Best for: Service-based coaches who need robust client management and payment processing.
Key features:
- Project management tools
- Invoicing
- Payment processing
- Proposal and contract management
- Scheduling
- Client portal
- Workflow automations
Integrations:
- QuickBooks
- Calendly
- Zoom
- Zapier
Pricing:
- $19/month (Starter)
- $39/month (Essentials)
- $79/month (Premium)
3. Paperbell
Rating: 4.7/5 (62 reviews)
Paperbell is designed specifically for coaches and consultants, streamlining administrative tasks with an easy-to-use interface. It includes a website builder, scheduling tools, payment processing, and client management features.
Pros:
- Extremely user-friendly interface
- Continuously improving platform
- Flexible payment processing (PayPal or Stripe)
- Seamless scheduling system
- Purpose-built for coaches
Cons:
- Limited reporting capabilities
- Restricted design options for client-facing pages
- Basic client note functionality
- Single pricing tier
Best For: New coaches who want a simple, all-in-one solution without a steep learning curve.
Key Features:
- Website builder
- Online payment processing
- Scheduling tool
- Landing page generator
- Client management
- Contract management
- Form and survey creators
- Client portal
- Group coaching and live classes
- Automation tools
Integrations:
- Zoom
- Google Meet
- Zapier
- PayPal
- Stripe
- Google Calendar
- Outlook
Pricing:
- $57/month (flat rate)
Best course-focused coaching platforms
These platforms excel at delivering educational content alongside coaching services.
4. Kajabi
Rating: 4.3/5 (88 reviews)
Kajabi is an all-in-one platform for creators and entrepreneurs to build, market, and sell online courses, memberships, and coaching services. Its robust feature set allows you to create your website, sales pages, and email campaigns while managing coaching clients.
Pros:
- Comprehensive website and marketing solution
- Extensive integration options
- User-friendly interface
- Strong customer support
- Powerful automation capabilities
Cons:
- Higher pricing point than competitors
- Limited customization for templates and design
- Email deliverability issues reported by some users
- Cannot support certain high-converting opt-in forms
Best For: Coaches who offer both courses and coaching services and need powerful marketing tools.
Key Features:
- Website builder
- Online course creator
- Quiz and assessment creator
- Email marketing tools
- Sales funnels
- Automation tools
- Membership sites
- Analytics and reporting
Integrations:
- Mailchimp
- Aweber
- ActiveCampaign
- PayPal
- Stripe
- Zapier
- Google Tag Manager
- Google Analytics
Pricing:
- $89/month (Basic)
- $119/month (Growth)
- $199/month (Pro)
- $319/month (Enterprise)
5. Learnworlds
Rating: 4.7/5 (367 reviews)
LearnWorlds is primarily an e-learning platform that helps educators and businesses create, sell, and manage online courses. While not specifically designed for coaching, it offers a robust set of features that can be adapted for coaching businesses through integrations.
Pros:
- Intuitive navigation
- Extensive customization options
- Excellent customer service
- Strong course creation capabilities
- Interactive content tools
Cons:
- Templates can be limiting
- Requires integrations for coaching-specific features
- Limited client management capabilities
- Communication tools need enhancement
Best For: Education-focused coaches who deliver structured learning experiences.
Key Features:
- Website and page builder
- Community building
- Marketing and sales tools
- Mobile app builder
- Analytics and reporting
- AI assistance
- Assessments and certifications
- Interactive video editor
Integrations:
- Stripe
- PayPal
- Mailchimp
- ActiveCampaign
- Zapier
- Google Analytics
Pricing:
- $29/month (Starter)
- $99/month (Pro trainer)
- $299/month (Learning center)
6. Teachable
Rating: 4.0/5 (47 reviews)
Teachable enables creators, educators, and coaches to develop and sell online courses, coaching services, and digital products. The platform includes a coaching feature specifically designed for managing coaching clients alongside courses.
Pros:
- User-friendly interface
- Comprehensive onboarding and support
- Integrated payment processing
- Flexible pricing options
- Responsive development team
Cons:
- Transaction fees on Basic plan (5%)
- Limited design flexibility
- Feature restrictions on lower pricing tiers
- Less robust native marketing tools
Best For: Coaches who want to offer courses alongside their coaching services at an affordable price point.
Key Features:
- Landing page builder
- Coaching management
- Memberships
- Payment processing
- Quiz generator
- AI features
- Marketing tools
- Analytics and reporting
Integrations:
- Mailchimp
- Aweber
- Stripe
- PayPal
- Calendly
- Zapier
Pricing:
- Free plan ($1 + 10% transaction fee per sale)
- $59/month (Basic – 5% transaction fee)
- $249/month (Pro – no transaction fees)
7. Thinkific
Rating: 3.7/5 (5 reviews)
The business-specific platform, Thinkific Plus, has a 4.5/5 rating from 317 reviews.
Thinkific is an online course platform that enables creators, educators, and coaches to design, market, and sell courses, memberships, and digital products. It includes coaching features that complement its course capabilities.
Pros:
- Highly scalable platform
- Customizable branding
- User-friendly interface
- Built-in scheduling and coaching features
- Extensive course-building options
- Strong student/client experience
Cons:
- Less advanced marketing tools than competitors
- Limited coaching-specific features
- Higher price point for full feature set
- Primarily course-focused with coaching as secondary
Best For: Coaches who primarily sell courses but also offer coaching as a premium add-on.
Key Features:
- Course and coaching product creation
- Custom website builder
- Client communication
- Certifications and assessments
- Community builders
- Drip content scheduling
- Mobile-friendly access
- Webinars
Integrations:
- Mailchimp
- ActiveCampaign
- Aweber
- Constant Contact
- Stripe
- PayPal
- Zoom
- Zapier
- Shopify
- Google Analytics
- Segment
Pricing:
- $49/month (Basic)
- $99/month (Pro)
- $199/month (Premier)
Best client management solutions
These coaching software platforms focus on managing client relationships, scheduling, and service delivery.
8. Bonsai
Rating: 4.3/5 (101 reviews)
Bonsai is designed for freelancers and small businesses, including coaches. It focuses on client management, contracts, and billing while offering scheduling and progress tracking features suitable for coaching services.
Pros:
- User-friendly, intuitive design
- Consolidated business management dashboard
- Professional templates for contracts and proposals
- Streamlined client onboarding process
- Comprehensive administrative tools
Cons:
- Limited accounting features
- No financial projections
- Payment processing delays (7-10 days reported)
- Not specifically designed for coaching workflows
Best For: Freelance coaches who need solid business administration tools.
Key Features:
- Client management
- Proposal and contract management
- Scheduling
- Time tracking
- Invoicing and payment processing
- Survey and form creation
- Proposals
Integrations:
- Google Drive
- Google Calendar
- Slack
- Google Sheets
- Gmail
- Zapier
- QuickBooks
- HubSpot
- Xero
- Calendly
Pricing:
- $15/month (Starter)
- $25/month (Professional)
- $39/month (Business)
- $59/month (Enterprise)
9. CoachVantage
Rating: 4.1/5 (1 review)
CoachVantage offers a flexible platform for coaches to organize their businesses, with features including scheduling, invoicing, contracts with e-signatures, and client portals. It also supports selling courses.
Pros:
- User-friendly interface
- Comprehensive feature set
- Client engagement and progress tracking tools
- Solid record-keeping capabilities
- Responsive customer support
Cons:
- Limited customization options
- Challenges with cross-time zone scheduling
- Steeper learning curve
- Small user base may impact ongoing development
Best For: Coaches looking for a dedicated coaching platform with strong scheduling capabilities.
Key Features:
- Individual and group coaching programs
- Client portal
- Contract management
- Scheduling
- Form creator
- Invoicing and payments processing
- Video communication
- Automations
Integrations:
- PayPal
- Stripe
- Zoom
- Google Calendar
- Outlook
Pricing:
- $29/month (Professional)
- $49/month (Business)
10. Practice
Rating: 4.8/5 (64 reviews)
Practice is an all-in-one client management platform for service-based businesses, designed to streamline administrative tasks, enhance client interactions, and consolidate business operations.
Pros:
- Comprehensive feature set
- User-friendly interface
- Exceptional customer support
- Continual platform improvement
- Unlimited storage for client files
- Clean, professional design
Cons:
- Limited integration options
- No native video calling capabilities
- Requires workflow adjustments for some coaches
- Some advanced features limited to higher tiers
Best For: Service-focused coaches who prioritize client experience and organization.
Key Features:
- Real-time scheduling
- Client management
- Client portal
- File storage
- Form and contract management
- Package and session management
- Payments and invoicing
- Payroll
Integrations:
- Google Suite
- Zoom
- Stripe
- Zapier
- Microsoft Outlook
- QuickBooks
Pricing:
- $4/month (Standalone features)
- $42/month (Professional)
- $69/month (Business)
11. Satori
Rating: 4.1/5 (11 reviews)
Satori offers an all-in-one client management platform specifically designed for coaches. It streamlines administrative tasks by integrating scheduling, payment processing, client onboarding, and more in a single platform.
Pros:
- Comprehensive client management features
- Coaching package creation capabilities
- Automated billing and payments
- Subscription management
- Helpful customer service
- Purpose-built for coaches
Cons:
- Limited integration options
- Initial learning curve
- Fewer advanced features than some competitors
- Small user base may impact ongoing development
Best For: Coaches who need solid client management tools with a coaching-specific focus.
Key Features:
- Form and survey creation
- Scheduling
- Contract management
- Session reminders and notes
- Progress tracking
- Billing and payment processing
- Business dashboard
Integrations:
- Google Calendar
- Apple Calendar
- Mailchimp
- Aweber
- PayPal
- Stripe
Pricing:
- $39/month (Basic)
- $59/month (Pro)
- $149/month (Business)
🚀 Want to learn how I built my coaching business from zero to six figures in 4 months without an audience or business idea? Read my FULL step-by-step case study here!
My own coaching software stack
I don’t use one platform to manage coaching and course business – simply because I find a combination of tools to be the most flexible and effective option.
My personal “stack” of tools (that I recommend for new coaches) are:
- Calendly for scheduling
- Zoom, Voxer, and Google Workspace for communication
- Typeform for surveying my audience
- Basecamp for team communication
- Dropbox for file management
- Teachable for course software
Many of these are tools I’ve used from the start – and I still use them today, even as my business is generating multiple seven figures.
For more on my top tools, check out this short video:
What else goes into building a successful coaching business?
Now you know what the best coaching software is – and how to significantly cut down on the time it takes you to manage your coaching business.
However, coaching software is just one part of building your business.
What’s way MORE important for a profitable and sustainable business?
Building a profitable coaching business comes down to consistent action and discovering which strategies work best for you.
That’s why I created my coaching business training program, Employee to Entrepreneur (ETE).
Before launching my first online business, I was in a well-paid corporate job. I wanted to start my business safely on the side, but I couldn’t find any program that showed me exactly how to transition without risking my income or career.
After years of trial and error, I built my coaching business to six figures in four months — and finally quit my job. Soon after, people began asking how I’d done it, and ETE was born.
If you’re ready to stop fumbling about building a business and want a clear roadmap to follow, that’s exactly what ETE provides. It’s a complete, A-to-Z guide that helps you launch and grow your business from scratch.
Want to learn more?
Warmly,
Luisa Zhou
👉 Learn more:
