100 High-Ticket Life Coaching Niches in 2025 (3 Steps)

Why do some coaches hit consistent $10K months…while others stay stuck, no matter how hard they work?

In most cases, it comes down to one critical factor:

Their coaching niche.

Most aspiring coaches select a niche that seems profitable, only to spend months creating content and sharing their offers…and still have no paying clients to show for it.

After helping 4,000+ coaches start and grow their businesses, I’ve seen exactly what works – and what keeps smart, capable new coaches stuck with no results.

In this guide, you’ll discover:

• The coaching niches that are actually making money in 2025
• The biggest mistakes to avoid when choosing your niche
• How to find the right niche for you — even if you’re not sure you have one people would pay for

Want to learn more? Let’s dive in.

TL;DR – Key takeaways

• Any niche can be profitable if you solve a strong emotional problem people are willing to pay for.
• The most successful niches help people BE who they want to be, HAVE what they want, or FEEL how they want to feel.
• The fastest way to clarity is following my 3-step “find your profitable niche” framework below.

Want to skip ahead?

Jump straight to one of the chapters: 

• The top coaching niches right now
• 100 profitable coaching niches
• Why you need a coaching niche
• How to find your perfect coaching niche

Let’s start with the most popular niches. 

The best coaching niches in 2025

Tell me if this sounds familiar:

You google “coaching business ideas” but are left as confused as when you started. Because what even is a profitable niche? Do you really have any sellable skills…? 

And then you realize there are already so many people doing what you want to do – and you’re left wondering: “Is the market too saturated? How can I ever stand out?”

The thing is:

I’ve helped 4,000+ people become coaches. So I know there is a niche for everyone. Just like I share in this video: 

And based on pure Google search numbers, these niches get 150,000 – 1,500,000 searches every month: 

• Health coaching
• Career coaching
• Business coaching
• Financial coaching
• Relationship coaching
• Mindset coaching
• Executive coaching
• Life coaching
• Spiritual coaching
• Personal development coaching

So yes, there is demand. Because the truth is: There has never been more opportunity in the coaching industry – the industry generates $5.32 billion every year, according to the ICF. 

Not to mention all the increasingly popular coaching trends out there like: 

• AI coaching: Coaches who help people master AI tools for work 
• Online dating coaching: Helping clients use dating apps in a productive way
• Mental health coaching: Supporting clients in navigating their mental health
• Longevity coaching: A coach who helps people optimize health and habits for a longer and more energetic life
• Travel coaching: Designing travel experiences for clients
• Retirement coaching: Helping professionals transition to a purposeful post-career life
• Remote work coaching: Coaching teams or individuals to find remote work or become more proactive in a remote work setting
• Career transition coaching: Supporting professionals changing industries or roles
• Investment coaching: Teaching financial literacy and wealth-building strategies
• Social media coaching for children and teens: Helping families navigate online safely

In fact, there are hundreds of niches. 

You just need to find those skills and gifts people want to pay for. 

But before I take you through a simple formula for doing so, let’s start by brainstorming some of the best coaching niches out there.

The 100 most profitable coaching niche ideas

Hopefully, you’re already buzzing with ideas for what type of coaching business you want to start.

But if you’re still unsure, don’t worry, this is where it gets fun.

Because I can tell you this:

You don’t have to reinvent the wheel. You just need to find a profitable niche you have experience in and use the right angle to stand out.

So to give you a little inspiration, here are 100 profitable coaching niche ideas that are actually working right now.

And read until the end to get the exact step-by-step process to find YOUR high-ticket coaching niche. 

Health and wellness coaching niches

You’ve probably heard this one a thousand times, and that’s because it works.

Health coaching is one of the most in-demand and evergreen coaching niches out there. After all, this is a massive $20.1 billion industry with a compound annual growth rate of 8.3%.

My former client Joanna is a great example. After giving birth to twins, she looked pregnant a year later but didn’t have time for the gym or calorie counting. (A very common problem among new moms!)

So she developed a system using nutrient-rich foods and herbs to lose 10 pounds in her first month without any workouts.

And she turned that experience into her signature coaching program and started helping other busy moms.

David used his experience using herbs for weight loss to help others do the same.

But health coaching isn’t just about weight loss. Take my former client Victoria, who turned her psychology background into a mind-body coaching practice focused on helping high-performing women manage stress and burnout.

And Adrienne uses her degree as a Registered Nutritionist to help people eat better as a nutrition coach.

The health coaching industry can be highly profitable. 

On average, health coaches make $65,500 annually. Many of my clients earn six figures and beyond by selling a combination of private coaching, online courses, and group coaching.

So what specific health coaching niches are there? Let’s start with…

1. Weight loss coaching 

Weight loss coaching is about helping people get results, often without extreme diets or 5 AM workouts. 

2. Nutrition coaching

Nutrition coaches make eating healthy simple and doable. Some nutrition coaches might focus on a specific diet like gluten-free, paleo, or vegan, while others help with issues like fertility, athletic performance, or weight loss. 

3. Wellness coaching

Wellness is a $480 billion market! And 82% of US consumers say they prioritize it. So you can rest assured wellness coaching is in demand. This approach looks at mind, body, and lifestyle. You’re helping clients reduce stress, build routines, and find balance. 

4. Sports coaching

Sports coaching helps athletes perform at their best. One form of sports coaching is mental performance coaching.

5. Running coaching 

Running coaching is for helping people go from beginner to running their first 10K or marathon – or helping experienced runners perform better. 

6. Strength coaching 

Strength coaches help clients get stronger by building muscle and confidence.

7. Nurse health coaching 

Nurse health coaches use their medical background to coach clients to improve their health. 

8. Gut health coaching

Gut health coaching is about helping clients improve digestion, for example based on food, stress, and daily habits.

9. Sleep coaching

Sleep coaches help clients improve sleep, overcome insomnia, or help babies sleep better. 

10. Infertility coaching 

Infertility coaching helps clients feel supported and guides them through relieving the stress and other lifestyle shifts.

11. Menopause coaching

As a menopause coach, you support women balancing menopause symptoms and life. This niche is part of hormonal health coaching.

Career coaching niches

Career coaching is in demand – people spend 40+ years in the workforce and many of them want to grow, switch careers, and improve at their jobs. With AI, that demand is only going to continue to increase.

No wonder the global career coaching service market is estimated at $1.43 billion with a compound annual growth rate of 6.93%. 

Data from Salary.com reveals that the average career coach makes $47,632 per year. However, that figure also includes employed career coaches – self-employed career coaches can earn six figures or more. 

Like many of my own clients have done! 

Take my former client Emily, who used to work as a headhunter at Fortune 500 companies. She used her background to launch her career coaching business and clients land dream jobs using her insider recruiter knowledge.

My former client Anna had decades of experience in leadership positions. She used that experience to help other women get ahead in their careers.

And Adunola used her experience to help millennials build their dream careers.

But what are some different types of career coaching? Let’s find out. 

12. Interview coaching

Interview coaches help clients become better at interviewing so they can land better offers. 

13. Academic coaching 

Academic coaching is about helping clients succeed in academia. 

14. Change management coaching 

Change management coaches help professionals and leaders navigate transitions, such as a company restructure or a new role.

15. Personal brand coaching

Personal brand coaching helps clients turn who they are into their biggest business asset.

16. Team coaching 

Team coaching is about helping groups perform better together.

Business coaching niches

This niche will always be in demand because people will always want to make more money and grow their businesses.

When I first started, I was just trying to replace my salary with coaching before leaving my 9–5 job. Back then, no one was teaching that.

So I built my first coaching business up to six figures while still employed—then taught others to do the same.

That’s how I became a business coach.

If you’ve built any kind of business, even a small one, you already have the experience others are willing to pay for. 

Or, if you’ve helped businesses grow in some way, for example by restructuring, improving their processes, or marketing, that’s your service.

Take my former client Sanae, who built a sales coaching business based on her decades of sales experience. 

Or Jenna, who took her own uncommon business-building path to help women find their own purpose-built businesses.  

But how much demand is there? The US business coaching market is estimated at $20 billion with a compound annual growth rate of 4.5%.  

And according to ICF, coaches, including business coaches, make an average of $71,719 every year. 

So what types of business coaches are there? Here are a few examples: 

17. Marketing coaching

Marketing coaches help business owners attract more clients with strategies like email marketing, lead generation, or SEO. 

18. Sales coaching 

Sales coaching is about helping entrepreneurs and professionals sell more.

19. Agile coaching 

Agile coaches help teams and organizations work smarter and without the chaos. 

20. Facebook ads coaching 

Facebook ads coaching is all about helping business owners create ads that convert and grow their business. 

21. Copywriting coaching 

Copywriting coaches help entrepreneurs write better copy.

22. Product coaching 

A product coach guides companies and product teams to build offers people actually want. 

23. Retail coaching 

Retail coaches help store owners increase sales, improve customer experience, and stay profitable and relevant in today’s market.

24. Ecommerce coaching 

Ecommerce coaching helps online store owners grow revenue and simplify operations. You’re guiding clients to increase traffic, improve conversions, and attract loyal customers.

25. Grant writing or funding coaching 

Grant writing or funding coaches teach nonprofits, startups, and professionals how to secure funding.

26. Sustainability coaching 

Sustainability coaches help businesses operate in a more sustainable way. 

27. Social media coaching 

Social media coaching is about helping clients master platforms like TikTok, Instagram, YouTube, or Reddit.

28. Video coaching 

Video coaches help business owners get comfortable in front of the camera – or they help businesses produce better video content. 

29. Podcasting coaching 

Podcasting coaches guide clients through creating and growing a podcast audience. 

30. Franchise coaching

Franchise coaches help entrepreneurs successfully start or scale a franchise.

Financial coaching niches

Financial coaches help others budget, save, and invest. And the demand is there: according to Wells Fargo, 67% say they have almost nothing left for “extras” after paying their bills and 50% say they have more debt than they feel comfortable with. 

The personal financial coaching service market was valued at $1.5 billion in 2024 with a 12% compounded annual growth rate. 

One of my students, Paridhi, started out not understanding her own finances—but she turned that into her angle. She began interviewing experts and sharing what she learned, eventually building a successful coaching business around financial education for women.

And Ryan built a seven-figure real estate portfolio on the side of his job, something he now helps others do as a real estate coach. 

Wilson teaches PAs and NPs how to build wealth. 

If you have experience in a niche like one of the ones I’ve listed below, you too could start your own financial coaching business: 

31. Accounting coaching

Accounting coaches help business owners track cash flow, manage expenses, and make smart financial decisions that grow profit.

32. Personal finance coaching

As a personal finance coach, you show clients how to budget, save, and build wealth.

33. Debt coaching

Debt coaching is about helping clients break free from financial stress and pay off their debt in a sustainable way.

34. Retirement planning coaching

Retirement planning coaches help clients plan their finances so they can support their retirement.

35. Real estate investment coaching

Real estate investment coaches teach clients how to build wealth through property. 

Relationship coaching niches

If you’ve ever helped a friend through a breakup or watched “The Bachelor” yelling advice at the screen, this niche might be for you.

My client Ruby worked as a matchmaker for eHarmony, but she realized that the men who needed her help most were the “good guys” who always got friend-zoned.

So she built her niche around helping those men find lasting relationships.

And she’s not the only one… after all, Forbes reports that 78% of daters now report feeling dating app burnout and according to APA, one in three Americans feeling lonely every week.

Want to become a relationship coach? Take a look at these niche ideas: 

36. Parenting coaching 

Parenting coaches guide parents to communicate better, set boundaries, and enjoy family life again.

37. Intimacy coaching

Intimacy coaches help clients reconnect with themselves and their partners. Another form of intimacy coaching, sex coaching, helps people improve their sexual wellbeing.

38. Couples coaching 

Couples coaching is about giving people the tools they need to build healthier relationships.

39. Family coaching 

Family coaches help families improve communication, reduce conflict, and strengthen relationships.

40. Birth coaching 

Birth coaches support expectant parents through pregnancy, labor, and postpartum.

41. Baby sleep coaching 

As a baby sleep coach, you teach families effective routines that help babies fall asleep faster and stay asleep longer.

42. Friendship coaching 

Friendship coaches help people build lasting and meaningful friendships.

43. Divorce coaching

Divorce coaches support clients through one of the toughest transitions in life.

Mindset coaching niches

Mindset coaching – helping others work through mindset blocks that keep them from achieving their goals – is a big, but broad niche. 

So go niche-within-a-niche.

If your niche feels too broad, ask: “What’s one specific situation where people need this mindset most?”

Spencer uses her decades of experience in corporate to help entrepreneurs improve their mindset.

Learn more about Spencer’s journey to mindset coach here:

And Majo uses a somatic approach as a somatic coach.

44. Stress coaching

Stress coaches help clients set boundaries, create the right routines, and avoid burnout. Another form of stress coaching is anxiety coaching.

45. Success coaching 

As a success coach, you guide people to reach their goals faster.

46. Money mindset coaching 

Money mindset coaches help clients shift the beliefs that hold them back financially. 

47. Behavioral coaching 

A behavioral coach helps clients change the habits and thought patterns that keep them stuck.

48. Motivational coaching

Motivational coaching helps clients find their spark and take action towards their goals.

49. Goal-setting coaching 

As a goal-setting coach, you’re showing your clients how to set meaningful goals and follow through.

50. Focus coaching 

Focus coaching is about helping clients prioritize, create structure, and get things done.

51. Creativity coaching 

Creativity coaches help clients reconnect with their ideas and inspiration.

52. Accountability coaching 

Accountability coaches help clients finally follow through on what they say they’ll do. 

53. Discipline coaching 

Discipline coaching is about helping clients build the habits that create long-term success.

54. Emotional healing coaching 

Emotional healing coaches help clients process past pain and release the patterns holding them back.

55. EFT coaching 

EFT (Emotional Freedom Technique) coaches use tapping methods to help clients reduce stress, anxiety, and emotional blocks. 

56. NLP coaching 

NLP (Neuro-Linguistic Programming) coaches help clients reprogram limiting beliefs and thought patterns.

Executive coaching niches

This niche continues to grow as companies invest more in leadership development and emotional intelligence.

Executive coaches often work with managers, leaders, and CEOs to improve different areas of the company – often to improve the workplace or increase revenue.

It’s one of the highest-paying niches with the average executive coach making $96,461/year. This industry is ideal if you’ve had experience in leadership, HR, or management.

Take my former client Carol, who used her vast experience to build a multi-six-figure executive coaching business.

And there is demand in this niche. The global executive coaching and leadership development market is valued at $103.56 billion and projected to grow at a compound annual growth rate of 9.24%.

57. Culture coaching

Culture coaches help companies build workplaces people actually want to be part of. Innovation coaching can be another form of this type of executive coaching.

58. Leadership coaching

Leadership coaching helps professionals step into their full potential as leaders. 

59. CEO coaching

CEO coaching is about helping founders and executives grow alongside their businesses. 

60. Organizational coaching 

Organizational coaching focuses on improving how a company works as a whole. 

Life coaching niches

“Life coaching” as a niche is actually too broad. That’s why you’ll want to narrow down your approach and promise a result. 

That’s how successful coaches go on to earn six figures and beyond – and it’s far more valuable for your clients to know what result they can expect. 

For example, my client Jasmine helps others reimagine their life with creative life coaching. 

Other life coaching niche ideas include: 

61. Confidence coaching

Confidence coaches help clients build self-trust and a sense of inner power. Self-love coaching or empowerment coaching are other forms of confidence coaching.

62. Communication coaching

Communication coaches help clients express themselves clearly and confidently.

63. Resilience coaching

Resilience coaches help clients handle challenges and stay calm under pressure. 

64. Emotional Intelligence coaching

Emotional intelligence coaches help clients understand and manage emotions.

65. Conflict management coaching

Conflict management coaches teach clients how to navigate disagreements and conflict.

66. Mindfulness coaching

Mindfulness coaches teach clients how to be present, manage stress, and find calm through mindfulness techniques. 

67. Recovery coaching 

Recovery coaches support clients rebuilding their lives after addiction.

68. Midlife coaching 

Midlife coaches help clients navigate the second half of life.

69. Life direction coaching 

Life direction coaches help clients get clarity on who they are and where they’re heading, as a life design coach, clarity coach, transformational coach, or holistic life coach. 

70. Relocation coaching 

Relocation coaches help clients relocate and adjust to new environments.

71. Lifestyle coaching

Lifestyle coaches help clients design a life that feels aligned with their values.

72. Pet training coaching 

Pet training coaches help owners improve behavior and communication with their pets.

73. Personal style coaching 

Personal style coaches help clients dress in a way that aligns with who they are.

74. ADHD coaching 

ADHD coaches help clients improve focus, organization, and self-confidence.

Spiritual coaching niches

Spiritual coaching is one of those niches that continues to grow as more people seek meaning and alignment. 

Just like any other niche, your coaching is all about the transformation you help your clients achieve.

For instance, my client Summer is a spiritual coach who helps her clients heal holistically: 

What are some other spiritual coaching niches? Here you go: 

75. Religious coaching 

Religious coaches help clients align their actions and beliefs with their higher purpose. For example, Christian life coaches are part of this niche.

76. Intuitive coaching

As an intuitive coach, you help your clients strengthen their intuition and make aligned decisions.

77. Manifestation coaching

Manifestation coaches teach clients how to intentionally create results using mindset and energy alignment. 

78. Purpose coaching 

Purpose coaching is about supporting clients to find their life purpose and design their lives so they feel meaningful and fulfilling. 

79. Yoga coaching 

Yoga coaches help clients improve flexibility, strength, and mindfulness. 

80. Grief coaching 

Grief coaches support clients in processing emotions and creating a meaningful path forward.

81. Law of attraction coaching

Law of attraction coaches help clients identify limiting beliefs and shift their energy to attract what they truly want in life.

82. Inner child coaching

Inner child coaching is about helping clients heal past wounds and reconnect with themselves. 

83. Meditation coaching

As a meditation coach, you help clients create a meditation practice that actually fits their lifestyle and supports focus and clarity. 

84. Enneagram coaching

Enneagram coaches use personality insights to help clients understand their patterns.

85. Human design coaching

Human design coaches support clients in making aligned decisions and designing their lives based on their Human Design type.

Personal development coaching niches

Personal development coaching is about helping people learn skills that help them grow. Think about skills you can teach.

Take my client Victoria. She wanted to be a confidence coach, but she refined her niche to focus on helping people overcome public-speaking anxiety.

By using her own framework for building speaking confidence, she created a clear, results-oriented offer.

Here are more niche ideas: 

86. Happiness coaching 

Happiness coaches help clients create a life that feels good.

87. Self-discovery coaching 

Self-discovery coaches help clients reconnect with who they are and what they want.

88. Language coaching 

Language coaches help clients learn new languages faster.

89. Writing coaching

Writing coaches help clients find their voice and finish what they start. 

90. Vocal coaching 

Vocal coaches help clients improve how they speak or sing. 

91. Dance coaching 

Dance coaches teach clients to express themselves through dance.

92. Photography coaching 

A photography coach teaches clients how to take photographs, including lighting and composition.

93. Acting coaching

Acting coaches help people become better actors. One form of acting coaching is dialect coaching. 

94. Public speaking coaching

Public speaking coaches help clients speak in front of audiences and overcome public speaking anxiety.

95. Performance coaching 

Performance coaches help people reach their full potential. 

96. Speed reading coaching 

Speed reading coaches help clients absorb information faster while retaining more. 

97. Habits coaching 

Habits coaches help clients create routines that stick. 

98. Productivity coaching

Productivity coaches help clients get more done in less time without burnout.

99. Memory coaching 

Memory coaches help clients remember more, learn faster, and think sharper. 

100. Presentation coaching

Presentation coaches help clients create and hold presentations that engage and inspire. 

And there you have it – 100 niche ideas!

But maybe you’re thinking…

“Wait, my niche isn’t on the list. Is it a good niche?”

There are so many more niches than the ones I’ve listed here. 

For example, my former client Julie helps students get into their dream colleges. Other coaches offer trauma coaching, digital wellness coaching, or corporate wellness coaching…the list goes on!

Use this list as inspiration, but not as a definitive list of all coaching niches out there!

And if you’re thinking, “Wait, why do I even need a niche? Can’t I just sell “health coaching” or “life coaching”?” Then, this is for you: 

Why do you need a coaching niche to build a profitable business?

As a coach, you stand out by being specific.

Think of it like this:

A general physician earns a great income.

But a specialist (say, a celebrity plastic surgeon) earns ten times more.

That’s because they’ve niched down.

The same applies to coaches. 

Offering “health coaching services” doesn’t speak to anyone. But gut health coaching for pregnant women or a vegan health coaching? You nailed it. 

And if you start with the right niche, you can scale far faster than trying to serve “everyone.” So how do you find it? That’s what we’ll look at next!

How do you find your coaching niche? 3-step framework

Now, let’s take a look at how YOU can choose your coaching business idea – one you KNOW will be successful. 

Because finding your niche comes down to a few, simple steps. With these steps, you ensure that your niche is profitable, so that you’re working on the right idea from the start.

Step 1: Solve a problem people pay for

Successful coaching businesses solve problems people willingly pay for. These can be condensed to three categories:

1. To BE: The version of themselves they dream of becoming (confident, recognized, healthy, successful)

2. To HAVE: Things they want to acquire (freedom, money, better career, loving relationship)

3. To FEEL: Emotional states they desire (loved, happy, confident, secure, fulfilled)

And how do you validate your coaching business idea?

Simple: Look at what’s already out there in online groups, LinkedIn, TikTok, Instagram, Upwork, AI answer engines, Google…

Ask yourself: 

• What are people paying for? For example, what are you being paid for in your job? 
• What types of programs do people already invest in?
• What do people ask about online? 

When I was searching for my first profitable niche, I came across a Facebook group for entrepreneurs. I noticed many of them were struggling with one thing: online advertising.

Since I had a strong background in running ads, I realized I could turn that skill into a business. That’s how I launched my first online business, a digital advertising consulting service.

But how did I figure out this was a niche I could offer? I had to look back at my experience…

Step 2: Match your experience and expertise

Don’t try to invent something completely new. Draw on what you already know and have experience with:

Professional experience:

• What do you do in your current job?
• What skills have colleagues asked you to teach them?
• What problems do you solve at work that others struggle with?

Personal experience:

• What challenges have you overcome in your own life?
• What transformations have you achieved?
• What do friends and family come to you for advice about?

Before I launched my digital advertising consulting business, I spent time testing different niches to find the right fit. My first attempt was Excel consulting, based on the skills I used daily in my corporate job.

But I wasn’t passionate about Excel, so I pivoted to career coaching—a niche that made sense since I was often asked for career advice and had successfully climbed the corporate ladder.

Still, I didn’t feel aligned with that niche either.

Everything changed when I discovered digital advertising. At the time, I was running ad campaigns at my day job—and I noticed that many entrepreneurs were asking for help with online ads. That’s when I realized digital advertising was a profitable and aligned niche I could genuinely grow.

Step 3: Get specific on your ideal client

The more specific you get, the more you’ll stand out and attract ideal clients. Use this formula:

“I help [specific type of person] to [achieve specific outcome] so that [they get specific result/feeling].”

Examples:

• Generic: “I help people lose weight”
• Specific: “I help busy working moms lose 20+ pounds without restrictive diets or 2-hour gym sessions”
• Generic: “I help with career coaching”
• Specific: “I help mid-level marketing professionals land senior roles with 30%+ salary increases”

Why it works to be as specific as possible: 

• You become memorable in a crowded market
• Ideal clients immediately see how you solve their exact problem
• You can charge premium rates for specialized expertise
• Marketing becomes easier when you know exactly who you’re talking to

Want the simplest approach to finding your niche? 

Use this 5-minute video that helps you find a coaching niche in just ONE sentence: 

FAQs about coaching niches

What are the most in-demand coaching niches right now? 

Some of the most in-demand coaching niches include health, business, career, financial, and relationship coaching. But newer areas like AI coaching are also growing fast. Ultimately, demand follows results. If you help people solve a problem, your niche will always be in demand.

What are the most profitable coaching niches?

The most profitable coaching niches are those that solve urgent, high-stakes problems people are actively willing to pay for, such as executive coaching, business coaching, and career coaching. However, not just your niche determines your profitability. Other factors are: your target audience, your experience, your testimonials, and your business model (hourly or package rates). 

How do I choose a high-ticket coaching niche?

To choose a high-ticket niche, identify a problem your audience is already paying to solve (for example, weight loss, career transitions, or business growth), then combine that with your experience or skills. Bonus: Look for clients who both want the result and can afford coaching.

How do I choose just one niche if I’m a multipassionate?

If you’re multipassionate, you might feel the urge to choose several coaching niches. Don’t – instead, start with just one. Otherwise, you spread yourself too thin. However, you can always add on more when you grow. You’re not tied to just one niche for the rest of your life!

Should I choose a niche I’m passionate about?

No, passion is overrated. The best niche is one that you care about and that solves a problem people will pay to fix. It should be something you’ve lived, learned, or overcome yourself because that experience becomes your most powerful selling point.

What if I’m not sure about my niche’s potential? 

Test it. Start small by talking to people, posting content, or offering a few free sessions. If you people buy from you, that’s your sign. Every successful coach I know didn’t wait to feel 100% sure.

Do I have to be an executive or a business coach to make money as a coach?

Not at all. I’ve seen coaches in every niche (from mindset and relationships to health and productivity) earn six and even seven figures. What matters most isn’t what you coach on, but your offer and audience.

How do I find coaching clients?

The first step to finding coaching clients is to decide on your niche. The next step is to go where your potential clients hang out. For example, asking people you know for referrals, posting content on social media platforms, or getting interviewed on podcasts are excellent ways to find your first clients. 

Do I need a certification to be a high-ticket coach?

No, most high-ticket coaching niches don’t require a certification. What matters most is your ability to get clients real results. That said, certifications can help in health-related niches or if you’re starting with no relevant experience. In that case, choose a certification accredited by the International Coaching Federation (ICF).

Can I charge premium rates without prior coaching experience?

Yes, if you have relevant life, career, or business experience. Clients don’t care if you’ve been coaching for 10 years; they care whether you can help them achieve their goals. Position your past experience strategically, and offer strong testimonials as you build.

How much can I realistically earn as a high-ticket coach?

Coaches selling packages between $2,000 and $10,000 can earn $100K–$500K/year with just a handful of clients per month. Many coaches reach six figures with fewer than 10 clients per quarter, especially if they offer one-on-one or group programs.

🚀 Want to learn exactly how I grew my coaching business from ZERO to six figures in just four months without an audience or a business idea? Get my step-by-step case study here!

Want to start your coaching business today?

I’m not an exception, and neither are my students. You can find your perfect coaching niche and build a profitable business with the expertise you already have.

But here’s the thing: there’s only so much I can pack into one article. Finding your ideal coaching niche and turning it into real income requires taking action and figuring out what works for your specific situation.

That’s exactly why I put together my coaching business training program, Employee to Entrepreneur (ETE).

When I was starting out, I felt completely overwhelmed trying to pick the right niche. I had a secure corporate paycheck but knew I wanted something more. The problem? I couldn’t find anyone who showed me how to choose a coaching niche and build a business around it without risking everything I’d worked for.

After plenty of testing and tweaking, I discovered my niche and grew my coaching business to six figures in four months — then finally walked away from my 9-to-5. Once word got out about my results, everyone wanted to know my process, and that’s how ETE came to life.

If you’re tired of second-guessing yourself and want a proven system to follow, that’s exactly what ETE delivers. It’s a complete, step-by-step roadmap that takes you from niche selection to launching your coaching business.

Ready to dive deeper?

Grab my FREE 7-page workbook to learn how to learn how to create a profitable coaching niche. Just enter your info and get it sent straight to your inbox.

Warmly, 

Luisa Zhou