Start a Coaching Business

The coaching failure rate is high: 50% fail within the first five years.  But not for the reasons most people think. New coaches assume they fail because the market is saturated or because they “weren’t good enough.” Nope.  After a decade of helping thousands of people leave their 9–5’s and

The ROI of coaching is clear: For every dollar spent on coaching, organizations typically make back $5-$7.  But coaching can have so many other benefits beyond a direct monetary return. For example, many organizations report higher employee engagement and retention after working with coaches. So, today, we’ll look at:  Want

“How long does it take to build a coaching business?” It’s one of the most common questions I get—and for good reason. Coaching is one of the best businesses out there: you get to help people transform their lives and get paid well for it. But most new coaches give

After working with thousands of new coaches, I’ve seen people spend anywhere from $100 to $10,000 to start their coaching businesses.  The difference in how much someone spends to become a coach depends on whether they get certified and what type of coaching they offer – but far from all

Most new coaches think market research is optional (and boring!). But learning how to do market research for your coaching business is the make-or-break step that separates coaches who get paying clients from those who…don’t. Here’s why: Market research isn’t just a theoretical exercise. It’s how you find out exactly

Do you need an LLC for your coaching business? The truth is…it depends.  An LLC can protect your personal assets, reduce liability, and even lower your tax bill. But not every coach needs one on day one. (So if you’re panicking that you haven’t filed yet—you’re probably fine!) When I