How Much Does a Business Coach Cost in 2025? [Revealed] 

How much does a business coach cost in 2025?

If you’re wondering whether hiring a coach is worth it, you’re in the right place.

I’ve been on both sides of this equation—I’ve wasted $50,000+ on coaches who couldn’t deliver, and I’ve helped thousands of entrepreneurs scale their businesses to multiple six and seven figures.

In this no-fluff guide, you’ll learn:

• Exactly how much different business coaches charge in 2025
• What you should expect to get for your money
• How to avoid the expensive mistakes I made

So you can make the smartest decision for YOUR business (instead of throwing money at solutions that don’t work).

Let’s dive in.

How much does a business coach cost? 

Here’s what you’re actually going to pay for business coaching:

• Per month: $500-$5,000 depending on the coach’s expertise and service level
• Per hour: $272 on average according to the International Coaching Federation (ICF)
• Group coaching: Starting at $1,500 per month for access to structured programs with community support
• High-end coaching: $10,000-$100,000 per month for the top business coaches with proven track records

But these numbers don’t tell the whole story. What determines whether a coach charges closer to $500 or $100,000 per month? Let’s find out.

What factors REALLY determine how much a business coach charges?

The price tag on business coaching isn’t arbitrary. Several key factors influence what you’ll pay:

1. Experience & results

This is the big one. Coaches who have:

• Built multiple successful businesses themselves (not just one)
• Helped clients achieve measurable, significant results
• Navigated different industries and market conditions

…will charge significantly more than those who are newer to coaching.

2. Package structure

The pricing model matters:

• Hourly: Pay as you go (typically higher per hour)
• Monthly retainer: Regular access at a set price
• Program-based: Fixed price for a structured coaching experience
• Results-based: Sometimes includes profit-sharing or performance bonuses

3. Location (for in-person coaching)

If you work with coaches in-person rather than online, prices can vary depending on location: 

• New York: $300–$600 per hour
• California: $250–$500 per hour
• Texas: $200–$400 per hour
• Florida: $175–$350 per hour

4. Industry & specialization

Specialists tend to charge more than generalists:

• Small business coaches: Generally more affordable
• Executive coaches: Work with C-suite executives and charge accordingly
• Specialized coaches: Focus on specific industries or business models

I’ve positioned myself at the higher end of the market because of my track record. I’ve built multiple successful businesses:

• A payments startup with a seven-figure valuation
• A six-figure tutoring business
• A six-figure consulting business
• An eight-figure coaching business

Something I talk more about here: 

🚀 I also have a full step-by-step case study that shows you how I grew my first online business to seven figures in less than a year (without a business idea or an audience)!

And I’ve helped thousands of people start and scale their own businesses to six and seven figures. You can see examples of my clients’ results here.

That’s why my high-end coaching packages range from $30,000-$38,000. And when my clients regularly achieve their first $10K, $20K, and even $50K months after implementing my strategies, this investment becomes a no-brainer.

But to determine if ANY coach is worth the investment, you need to understand exactly what they should be doing for you.

What does a business coach do? 

A business coach helps entrepreneurs and executives grow their businesses, improve performance, and reach their goals. 

But let me clear something up: A business coach isn’t just someone who cheers you on and tells you to “hustle harder.”

Instead, the best business coaches can have a BIG impact on your business with a 500%-700% ROI.

And here’s what you should expect from a truly valuable business coach:

• Goal-setting: Helps clients define business objectives and create a roadmap to achieve them.
• Accountability: Keeps clients on track, ensuring they take action and stay focused.
• Leadership skills: Coaches business owners and executives on managing teams effectively.
• Problem solving: Offers insights and strategies to overcome obstacles and scale operations.
• Sales growth: Helps refine messaging, attract clients, and increase revenue.
• Financial strategy: Guides pricing, budgeting, and profitability improvements.
• Mindset: Supports clients in overcoming self-doubt and building confidence.

Want an example of what this can look like? 

In my own coaching program, I provide personalized strategies tailored specifically to YOUR business and break them down into doable action steps to elevate your business to $50K, $100K, $200K, or more per month. 

For example, I:

• Keep you laser-focused on the highest-impact activities
• Hold you accountable to your commitments
• Push you beyond your comfort zone to think and operate at a higher level
• Provide detailed feedback on your strategies, offers, and messaging
• Teach advanced business, marketing, sales, and mindset techniques

Now you know how business coaches help you – and what they cost – but are they ultimately worth it? Let’s find out. 

Are business coaches worth the money? 

The honest answer? Yes and no.

A business coach can be one of the best investments you’ll ever make in your business—if: 

• They have experience building DIFFERENT types of businesses (not just one model)
• They have the client results to back up their claims (not just their own success story)
• YOU are willing to be coachable and implement what they teach
• You’re investing from a place of strategy, not fear

When these conditions are met, a good coach can help you: 

• Grow your business significantly faster than you could alone
• Generate consistent leads and sales
• Think bigger about what’s possible
• Build systems that increase your income while decreasing your workload
• Develop a high-performing team

But I’ve learned this lesson the hard way: Not all coaches deliver on their promises.

I’ve personally lost at least $50,000 on ineffective mentors and business coaches. When I was a new entrepreneur, I hired a coach who had grown her business fast – and I was impressed. But I quickly discovered that she only knew how to build one type of business in one specific way.

When I asked about alternative strategies for my situation, her only response was: “Well, this worked for me. It should work for you, too.”

For the full story, take a look at this quick video: 

This experience taught me that business coaching isn’t always the answer. So what are your alternatives if you’re not ready for a high-ticket coach?

Not ready for high-end coaching? Consider these smart alternatives

Maybe you’re:

• Just starting your entrepreneurial journey
• Building your business while still working a 9-5
• Simply need a proven roadmap before investing in personalized coaching

If that’s you, here are smarter alternatives to jumping into high-end coaching too soon:

AI business coaching

AI is an alternative – but can it completely replace business coaches?

Not entirely. AI can help you find information faster, analyze market trends, track your productivity, and set goals. But it lacks human intuition, emotional intelligence, and the ability to provide custom solutions based on real-world experience.

Use AI as a tool, but don’t expect it to replace true mentorship from someone who’s achieved what you want to achieve.

Business programs with coaching support

This is the BEST alternative to traditional coaching if you’re starting out and need a clear, proven roadmap to your first clients and six-figure business.

My program, Employee to Entrepreneur (ETE), provides exactly this: a comprehensive, step-by-step strategy to build your six-figure foundation, covering client acquisition, branding, and business setup.

I’ve distilled everything I’ve learned from 10+ years of building successful businesses and working with 3,500+ clients into a complete system that helps you build a profitable, sustainable, and fulfilling business from scratch.

It’s the exact roadmap I wish I’d had when I was trapped in my 9-5 and desperate to break free—and it even includes private coaching support.

The best part? Thousands of new business owners have used this system to build their businesses with results like these:

Want to learn more? Get my FREE blueprint to discover this system and how it can help you.

🚀 Want to learn more about how I grew my first business to over $1 million in less than a year? Read my full step-by-step case study here!

Ready to start or scale your business? 

Now you know how much a business coach costs—and more importantly, how to decide if it’s right for YOU.

If you’re ready for expert guidance on scaling to multi-six or seven figures and you’re in a position to invest in the right coach, then this investment can pay for itself many times over.

Want to work with me directly? You can read more about my high-end coaching here.

But if you’re a new business owner who needs a proven ROADMAP to start your business—with coaching support included—then my Employee to Entrepreneur program is likely the better choice for you.

Want to learn more? Start with my FREE blueprint to discover how to build a six-figure coaching business — and learn more about ETE.

Warmly,

Luisa